In today's consumer video viewing environment, screen fragmentation is a reality every media professional must face. A brand campaign's target audience is watching video on mobile phones, tablets, PCs, connected TVs, and linear TVs at all times of the day. We partnered with the IPG Media Labs to determine: Which screen should advertisers focus on and why? Watch the Iron Advertising Chef video to see which screen reigned supreme when both content and ad types were held constant across screens, and consumer response was measured.
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Eye-tracking and biometric feedback-based study by YuMe and IPG Media Lab yields insight into role of screen size, ad clutter, creative quality, and context in unaided ad recall.