The Science Behind Influence™
YuMe is a multi-screen video advertising technology company that is defining the next generation of TV brand advertising. As TV viewing audiences continue to fragment across screens, content types, and different consumer electronic platforms it becomes increasingly hard for a brand to reach their desired audience. YuMe's platform and services simplify the complexity of this fragmentation using embedded software and data sciences. We embed software (our audience-aware YuMe SDK) in applications, video players, and consumer electronics allowing a once video ad creative to run seamlessly across all screens while also collecting data about the audience and context where the ad ran. That data powers our placement quality index (PQI) that finds the best placement to drive attention and campaign performance. We also collect first-party data via our SDKs that enables our data science engine to produce the next generation of digital brand advertising targeting—finding brand receptive audience segments who are most likely to respond to your brand message.
We believe that dramatic shifts in consumer viewing behavior are heralding a new era for digital brand advertising—redefining traditional TV brand advertising. By taking the influence and reach of TV and marrying it with the science and accuracy of digital we are building a platform for the next generation of TV brand advertising—The Science Behind Influence™.
Jayant Kadambi and Ayyappan Sankaran founded YuMe in 2004 after recognizing that the nascent broadband video sector was going to need a strong ad model and technology platform to generate revenue. Realizing that video is fundamentally different from banners and text, an advertising technology solution that could properly monetize, distribute, traffic and report against digital video was launched in 2007—YuMe. Our first product was a set top box, second a video ad network, and third a platform redefining TV brand advertising.
We sell multi-screen digital video media to TV brand advertisers and their agencies. Our advertising customers also rely on our multi-screen video ad units, analytics and reporting to drive their brand advertising objectives. We sell a video ad management platform to publishers and app developers to help them fully monetize their inventory. They also rely on our multi-screen SDKs to support one TV ad creative across multiple ad unit types and to report valuable audience insights. Finally, we sell a turnkey platform to OEMs and service providers enabling them to build a video advertising media business on their existing hardware infrastructure and services.
YuMe has products for both the supply side and the demand side so that we can offer brands a turn key solution that simplifies the complexity of the fragmented digital video ecosystem. For the demand side, the Connected Audience Network offers brands a way to reach TV-scale audiences across a wide variety of uniquely measured video inventory running on any of the four connected screens. On the supply side, the YuMe for Publishers suite of products offer digital media owners (publishers, app developers, and CE OEMs) an ad management platform that allows them to maximize their inventory monetization across direct sold, mediated, and YuMe fulfilled ads.