Understanding Through Experience

To understand the future you often need to understand the past, especially when you are talking about helping a $200B TV advertising market navigate the changes in consumer viewing behavior and how best to use technology to reach their fragmented audience. The YuMe management team is a rare combination of both media and technology experience that is uniquely qualified to take on this challenge.

Paul Porrini

Paul Porrini

President, Chief Executive Officer, General Counsel & Secretary

Paul Porrini leads YuMe's global legal team, providing legal support to the board of directors, the executive team and all business units globally.

 

Prior to YuMe, Paul was HP's Vice President, Deputy General Counsel and Assistant Secretary in which role he oversaw HP's Corporate, Securities, Global Equity Administration, M&A and Financial Services practice groups and had worldwide responsibility for representing and advising HP and its businesses and functions on such matters. Prior to HP, Paul was the Senior Vice President, General Counsel and Secretary of Bluestone Software, Inc. He has also practiced privately, representing a variety of financial services and technology companies and investors. Paul started his legal career as an attorney in the Division of Corporation Finance of the US Securities and Exchange Commission. He holds a BS in Quantitative Business Analysis from the Pennsylvania State University, a JD, cum laude, from the Widener University School of Law and an LLM from the Georgetown University Law Center.

Ayyappan Sankaran

Ayyappan Sankaran

Co-Founder & CTO

Ayyappan Sankaran has over 18 years of experience in software architecture, design and development in the areas of real time embedded systems, voice and data networks and medical instrumentation.

 

Prior to co-founding YuMe in 2004, Ayyappan was Director of software development at Netopia, Inc., a publicly held manufacturer of DSL equipment and service provider for ISP's and carriers. Ayyappan was a co-founder of StarNet Technologies, a VoDSL company that was acquired by Netopia in 1999. Prior to co-founding StarNet, Ayyappan held various technical positions in Octel communications (acquired by Lucent technologies), Abbott Labs, and Ready Systems. Ayyappan holds a BSEE from the College of Engineering, Madras, India and a Masters in Electrical Engineering from the University of Texas.

Tony Carvalho

Tony Carvalho

Chief Financial Officer and Executive Vice President

Mr. Carvalho has served as our Chief Financial Officer since May 2014. Prior to that Mr. Carvalho served as the Company's Vice President, Financial Planning and Administration, a position which he has held since March 2013, when he joined the Company.

 

From April 2011 to October 2012, Mr. Carvalho served as Vice President, Finance at ModCloth, Inc., an online specialty clothing retailer, and Mr. Carvalho took time off prior to joining the Company in March 2013. From October 2008 to April 2011, Mr. Carvalho served as Vice President, Finance at ServiceSource International, Inc., a recurring revenue management solutions company. Prior thereto, Mr. Carvalho was the Vice President, Finance of Aliph, Inc., a manufacturer and distributor of Bluetooth enabled devices, the Corporate Controller of Upek, Inc, a provider of biometric fingerprint security solutions, the Chief Financial Officer of Xoom, Inc., a provider of international money transfer solutions and the Vice President, Finance and Corporate Controller of PayPal, Inc. which was acquired by eBay, Inc. Mr. Carvalho is a certified public accountant and holds a Bachelor's degree from the University of Mumbai.

Michael Hudes

Michael Hudes

Chief Revenue Officer

Michael Hudes brings over 20 years of extensive advertising and digital media experience to the YuMe team.

 

Michael previously served as CEO of Keystream, where he led the development of a platform for publishers and advertisers to create dynamic overlay advertising units to more effectively monetize video content. Prior to that, he served as President of Innovation Strategy and Growth for Interpublic Group's Mediabrands and was the President and Chief Operating Officer of Organic, Inc., where he oversaw the company's evolution from a 17-person shop dedicated to building websites to a 1,300-person team focused on digital marketing services. Michael graduated with Honors with a BA in Political Science from the University of Rochester.

Paul Porrini

CEO, General Counsel & Secretary

Ayyappan Sankaran

Co-Founder & CTO

Tony Carvalho

Tony Carvalho

CFO and Executive Vice President

Michael Hudes

Chief Revenue Officer