Digital video advertising has become an indelible part of a brands marketing and advertising strateg ...

When advertising on mobile devices, many companies are targeting a demographic that relies on tablet ...

The use of mobile devices has become extremely popular around the world as these gadgets are used fo ...

Mexico's emergence as one of the fastest growing economies in the world has captured the attention o ...

Digital video advertising has become one of the best ways to capture the attention of consumers when ...

As developing nations go, Mexico may be one of the fastest growing in the world. ...

Four Must Attend Media-Centric Sessions at Mobile World Congress

Posted on Mar 1, 2015 by Annie McNamara, Sales Manager, YuMe Europe

Mobile World Congress is officially underway! The world’s largest show in the mobile industry is e ...

Smartphone and tablet use has become so prevalent that these gadgets have become the key focus of ma ...

Key Principles of Video Viewability

Posted on Feb 17, 2015 by Tyler Hampton, Sr. Product Marketing Manager, YuMe

The recent IAB-sanctioned and MRC-authorized standard for video viewability (created to help adverti ...