One group that brands often struggle to make a strong connection with is Hispanics. ...

The way people view video content today has forced companies to rethink how they advertise products. ...

A Principled Approach to Traffic Quality

Posted on Sep 5, 2014 by Eric Bozinny, Network Quality Director, YuMe

From my years of fighting advertising fraud, I’ve learned valuable lessons working with advertiser ...

The popularity of the Internet, as well as mobile devices such as smartphones and tablets, has contr ...

Mobile Video Explosion and Changing Viewing Habits

Posted on Sep 2, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The explosion of tablet and smartphone video viewers in recent years has opened a plethora of possib ...

With a screen that isn't quite as large as a computer's, but bigger than a smartphone's while having ...

When accessing the Internet, watching video is a favorite pastime for many people around the world. ...

To be truly competitive in the marketplace, a company must embrace multi-screen video advertising st ...

Entering New Dimensions at dmexco

Posted on Aug 26, 2014 by Owen Hanks, General Manager, YuMe Europe

We are happy to announce that we will be presenting and exhibiting at this year’s dmexco Conferenc ...