Entering New Dimensions at dmexco

Posted on Aug 26, 2014 by Owen Hanks, General Manager, YuMe Europe

We are happy to announce that we will be presenting and exhibiting at this year’s dmexco Conferenc ...

Viewing video content on a computer, tablet or smartphone has become a popular activity for people  ...

Digital video advertising has experienced a steady uptick among many brands. ...

Cord Cutting Ripples into Europe

Posted on Aug 20, 2014 by Lacey Fabrizio, Product Marketing Manager, YuMe

Cord-cutting in the United States isn’t a new phenomenon but this year, according to eMarketer ...

Marketers understand that the best way to reach today's consumers is by using digital video advertis ...

Simply creating a video ad and deploying it to consumer viewing audiences doesn't make for an effect ...

Streaming video content is becoming popular among consumers. ...

Many companies already understand the effectiveness of video to reach consumers through advertising. ...

Understanding Traffic Quality Changes

Posted on Aug 1, 2014 by Rekha Srivatsan, Product Marketing Manager, YuMe

Over the next 3 years, video is set to dominate what people view online. Video ad spending is predic ...