Does Connected Television Viewership Cannibalize or Complement Traditional Linear TV?

Posted on Oct 12, 2017 by Devin Fallon, Director of Media Insights & Analytics at YuMe

With 98 million households subscribing to cable or satellite service as of early 2017, the reality i ...

Ahead of the Curve: As Digital Video Ad Revenue Surpasses TV Ad Revenue, TV Buyers Must Embrace the Convergence Evolution

Posted on Oct 9, 2017 by Victoria Steinberg, Head of Global Partnerships & Strategy, Emerging Markets, YuMe

The convergence of video ads across screens was inevitable. TV ads have ruled the advertising ecosys ...

Reaching Your Target Audience on Connected TV

Posted on Sep 21, 2017 by Matthew Shevach, Lead Platform Marketing, Product Marketing, YuMe

As the market for innovative new devices and apps that connect users to video content explodes, cons ...

Brand Better with YuMe

Posted on Sep 13, 2017 by Paul Porrini, CEO

Advertisers are in the midst of a massive transformation. Budgets are shifting from TV to digital, c ...

The marketing world has been buzzing this week about the 2017 edition of stock analyst Mary Meeker&# ...

Digital ad spend to eclipse TV this year

Posted on Jun 3, 2017 by YuMe

There has been speculation for several quarters that internet ad spending in the US will eclipse tha ...

As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy more resources to confront the problems advertisers are having—not knowing whether their ads will appear next to offensive, hate-filled content on its network. Further, the U.K. boycott of advertising on YouTube and the Google Display Network has spread to the U. ...

As NBC has shared, the network sold $1 billion in ads for the Summer Olympics in Rio de Janeiro, a c ...

Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed ...