YuMe Making its Mark – Top 50 Ad Focus Ranking
So I’ve been at YuMe for about 4 months now and being the start-up that we are, our Marketing group consists of two people focused on research – me and my manager, Molly. We’ve been working diligently with comScore since November to get our video network tracked in comScore. For those of you that aren’t familiar with comScore, it’s an Internet audience measurement service – reporting on online media usage, visitor demographics and online buying power.
On Tuesday comScore released their Top 50 U.S. Web Rankings for December 2007. And, guess what?!?! Yes, I’m going to tout and represent (come on now, I’m a proud YuMe cheerleader)! The YuMe Video Network entered at number 37 in their Top 50 Ad Focus Ranking with 47 million unique visitors per month. Citing straight from the release:
“Advertising.com continued to lead the Ad Focus ranking of ad networks and sites accepting advertising, reaching 86 percent of the more than 183 million Americans online in December. Specific Media gained four spots to capture the fourth position reaching 77 percent of the online population. Collective Media gained seven spots to position 14, while Amazon.com climbed three spots to 34. YuMe Video Network, About, and Disney Online all entered the ranking this month capturing positions 37, 44, and 48, respectively.”
YuMe making its mark at position 37 is pretty impressive, if I may say so myself. The YuMe gang is often called “irreverent,” but when we saw the news, we were pretty stoked.
Lynn Cayabyab
