If you haven’t noticed, there is a theme around today’s announcements of AdMe and NetworkMe. Advertiser transparency and publisher control. Advertisers and Publishers have been consistently asking for both. As we’ve opined on these pages before, we strongly believe that video web sites and distribution is a fundamentally different business than informational text or graphical web sites, both in terms of the way advertisers want to use video and also in terms of how publishers and content owners view advertising on video.

As a result, advertisers are telling us that they would prefer to have a real-time or continuous window into the performance and overall status of their video campaigns. “I asked that the campaign run on the YuMe Lifestyle channel targeting young teenagers and I want to see what 10 categories of content and on which publishers it’s running on. Waiting for a daily or weekly excel spreadsheet and collating it takes a long time and is really inefficient, not to mention by the time we see the data, it’s a bit late.” We listened to this feedback. AdMe provides a window into the campaigns being run on the YuMe Network. Information provided includes, how are the campaigns pacing? On what pieces of content are they running? This type of overall data is updated on a continuous basis by our new desktop analytics tool. And it’s kind of flashy and looks good as well. Let us know if you want to check it out.

And since our business like any ad network business also needs to provide functionality for publishers and content owners, we’ve announced NetworkMe, an addition to our ad management platform that allows content owners and publishers to view, manage and otherwise control the syndication of their content across multiple affiliate sites. What ads should run on this content? Should it be a pre-roll, an overlay, a bug, or a mid-roll? How many ads, and at what CPMs? NetworkMe meets all these requests. Another issue that publishers face is that at any given time, the inventory available at that moment may be too much or too little for the current capacity. We let content owners and publishers borrow inventory that is in the same category or channel as theirs from the YuMe network to ensure they don’t under deliver on a campaign and if they happen to have too many impressions (what a nice problem to have huh?), push inventory to the YuMe network for sale.

Feedback has been extremely positive from both advertisers and publishers, and you’ll see us expand in these two areas in the coming months.

- Jayant Kadambi

Tags: AdMe, NetworkMe, transparency

This entry was posted on Monday, April 28th, 2008 at 6:00 am and is filed under Advertising, Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.