In-Stream Video Ad Formats Launched by the IAB
The Interactive Advertising Bureau (IAB) announced yesterday the release of “In-Stream Ad Format Guidelines.” YuMe was involved in crafting these, which like any process where you try and get multiple companies to agree, was trying at times. That being said, we are very excited to finally have some parameters out in the marketplace that make buying video advertising easier!
Video is still a moving target and it is still early in the game, but the guidelines announced are at least a step in the right direction and should help encourage consistency across publishers in terms of ad formats and specs supported.
Ad products addressed by the guidelines include:
Linear video ads – ads that are consumed before, in the middle or after the video content. Just like a commercial on TV. Examples include pre-rolls, mid-rolls and post-rolls.
Non-linear video ads – ads that run concurrently with the video content so the user sees the ad while viewing the content. An example of this is the increasingly popular interactive overlay ad. Below is an example of this ad format that we created for one of our advertisers - Kellogg’s.
Companion ads – display ads, rich media, or skins that wrap around the video experience.
Andy Plesser from Beet.TV did a great post on this announcement that I recommend checking out.
Also, as part of these guidelines the IAB launched an Ad Format Compliance Seal and I am happy to say that we at YuMe are already compliant.
- Molly Glover Gallatin
Tags: ad formats, companion ad, in-stream, Interactive Advertising Bureau, interactive overlay, pre-roll