Chad Hurley’s - The Future of Online Video
So, I was forwarded this Google blog post on the future of online video. First time I’ve ever looked at the Google blog, to be honest. Anyway, not surprisingly, Chad Hurley is quite sanguine about the prospects for online video. Go figure. But seriously, given YouTube’s history over the past 3 years, it’s a pretty safe bet.
As I’ve mentioned on these pages before, I fancy myself to be a photographer, (mostly wildlife and nature, not portraits), not that you cared. Why do I mention this? Well, it’s amazing how when I have a video camera or a camera in my hands, people will mug for the camera, do silly things, pose, and then rush to see what it looks like and then ask if they can have a copy so they can send it willy nilly to friends and acquaintances alike. It seems human nature loves video and the social interaction that comes with sharing video. So, yes, we agree with the assessment that video has a good future.
The question on the table in our minds is really which of this video is monetisable in a systematic way that will allow the cost structures for uploading, streaming, delivering and syndicating this video content all over the planet to be supported by a method other than charity from Google’s search business. Will advertisers actually place ads in, around, over and generally associate themselves in order to make this video distribution and content creation business really blossom? Or will there be another business model around it?
Interesting times, for sure.
- Jayant Kadambi
Tags: Chad Hurley, online, YouTube, YuMe