I don’t do predictions, there are plenty of talking heads on TV forecasting doom, and to date the stock market and general corporate data seem to strongly support the generally gloomy scenarios. I do however, keep getting asked about how our business is holding up and I keep saying it seems to be holding up pretty well. We have been very proactive in touting to customers that it is very important in a down market to spend marketing dollars wisely, and what better way to spend it than with a metrics-driven video company like YuMe. By all measures, engagement, clicks, conversions, view-through, almost across the board, contextually placed advertisements on premium video return metrics that are higher than those placed elsewhere. And so it’s not surprising (touch wood) that video advertising continues to rise, both in terms of total dollars spent and in terms of views and impressions.

Jayant Kadambi

This entry was posted on Monday, January 5th, 2009 at 9:36 am and is filed under Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.