Archive for June, 2009
YuMe’s ACE Platform Selected by MSNBC.com to Manage Ad Serving of Embedded Player Network
We are very excited to announce today that we have been selected by msnbc.com to act as the exclusive ad serving platform for its embedded video players. YuMe will also sell ad inventory in the players helping to monetize premium online properties like TODAYshow.com and Nightly.msnbc.com, home to “NBC Nightly News with Brian Williams.”
“From the moment we rolled out embedded video, consumers all over the web have been discovering and experiencing all of the great video content that msnbc.com has to offer,” said Kyoo Kim, VP of Sales at msnbc.com. “By tapping into YuMe’s targeting and ad optimization capabilities, we can monetize those video experiences. And marketers, who previously shied away from viral video, can now associate themselves with msnbc.com’s quality, trusted content and take advantage of viral distribution.”
Below is an example of the msnbc.com embedded player.
Visit msnbc.com for Breaking News, World News, and News about the Economy
- Molly Glover Gallatin
Fox News, Glam, IDG, Funny or Die Sign on to YuMe’s ACE Video Ad Platform; YuMe Ranked #1 Video Ad Network According to comScore
We are thrilled to announce that Fox News, Glam , IDG Entertainment and Funny or Die have selected YuMe’s ACE video ad platform to manage the monetization of their video inventory. Check out our press release we sent out today announcing this news and highlighting the impressive growth we have achieved with not only the adoption of our video ad platform, but with the growth of our video ad network and advertising sales.
Here’s the quote from Funny or Die, which you will see is in true Funny or Die fashion. “YuMe’s ACE video ad platform is a true end-to-end solution,” said Mitch Galbraith, COO of Funny or Die. “ACE has streamlined our ad operations, improved inventory management, increased revenue, eliminated the common cold from our office, cured my fear of heights, and taught several of our employees to speak Portuguese.”
We also announced today that with the release of comScore’s April Video Metrix Ad Network report, YuMe is now ranked the largest video ad network with over 63 million unique viewers and 560 million video streams per month.
In addition to the great growth we have experienced with publisher adoption of our video ad platform, we have also seen tremendous momentum with video advertising sales. We now have over 100 advertisers running on any given day across our premium video ad network and the number of monthly ad impressions we are serving has increased by over 325% since January!
We are very excited about the advancements we have made in 2009 and congratulations to the YuMe team for all their hard work.
- Molly Glover Gallatin
