We are very excited to announce today that we have been selected by msnbc.com to act as the exclusive ad serving platform for its embedded video players. YuMe will also sell ad inventory in the players helping to monetize premium online properties like TODAYshow.com and Nightly.msnbc.com, home to “NBC Nightly News with Brian Williams.”

“From the moment we rolled out embedded video, consumers all over the web have been discovering and experiencing all of the great video content that msnbc.com has to offer,” said Kyoo Kim, VP of Sales at msnbc.com. “By tapping into YuMe’s targeting and ad optimization capabilities, we can monetize those video experiences. And marketers, who previously shied away from viral video, can now associate themselves with msnbc.com’s quality, trusted content and take advantage of viral distribution.”

Below is an example of the msnbc.com embedded player.

- Molly Glover Gallatin

Tags: embedded player, msnbc.com, YuMe

This entry was posted on Tuesday, June 30th, 2009 at 5:10 am and is filed under Advertising, Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.