This morning we announced that YuMe is working with Ooyala to monetize live video streams for publishers using that company’s online video platform.

At YuMe we have always been excited about the potential of live streaming video—that’s why we started offering publishers the ability to insert ads into live streams back in 2007. TV advertisers love live events like the Super Bowl where they can reach highly engaged audiences that can’t wait to see what happens next, and we think live streaming video has the same potential. Publishers like Fox News have had great results using our ACE platform to monetize their live streaming content.

In the past year, live streaming has exploded in popularity with consumers, and we are excited to help Ooyala publishers profit from their live content going forward.

YuMe works with many of the major online video platform providers, including Brightcove, Ooyala and thePlatform.

You can check out the full press release here, or see what some reporters are saying.

This entry was posted on Monday, November 16th, 2009 at 10:44 am and is filed under Advertising, Online Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.