Archive for December, 2009
The IAB Is Taking A Stand About Autoplay Video
Today the IAB announced that it is setting new, tougher guidelines for online video publishers. We are pleased that the new guidelines mirror YuMe’s existing policies on autoplay video, which you can read in our whitepaper on video impressions. Online video ads running against professional content are a premium product, and command higher prices than display as a result. For the online video industry to continue to grow, however, advertisers need to be able to include video in media plans confidently. That confidence has been threatened by the proliferation of publishers and networks peddling “online video” and then delivering a product that looks and performs more like rich media display (autoplay, below the fold, often in-banner pre-rolls). The IAB has taken an important step to preserve advertiser’s confidence and ensure that online video continues to deliver excellent value for advertisers.
Check Out Our December Video Ad Metrics Report
Today we released our December Video Ad Metrics Report based on the more than 3 billion ad impressions we have served from January 2009 through November 2009. In this month’s report we took a close look at the relative performance of 15 and 30 second pre–roll units, and also broke out pre–roll click–through rates by demographic to help answer that age old question “who’s clicking on ads?” As you can see below, younger viewers (ages 6-14) and older viewers (ages 35 and up) clicked through pre-roll ads most frequently. You can download the full report here.
iMedia Connection Agency Summit Pictures
YuMe was a sponsor of this week’s iMedia Connection Agency Summit, and a few YuMe team members were able to make it to Arizona for the event (photographic evidence below). As usual, the folks from iMedia put together a fantastic conference. If you weren’t able to make it, you can check out all of the coverage on the iMedia site, including photos, news coverage, and presenter PowerPoints.
YuMe Partners with Hearst Magazines
Today we announced a partnership with Hearst Magazines where we will be providing in-stream video advertising technology and sales for Hearst’s portfolio of web sites, including Cosmopolitan.com, GoodHousekeeping.com, RealBeauty.com and HarpersBazaar.com. “As the popularity and consumption of streaming video content continues to thrive, the digital team at Hearst is focused on helping its loyal advertisers take advantage of this engaging and dynamic communications medium,” said Chuck Cordray, SVP and general manager of Hearst Magazines Digital Media. “With the help of YuMe’s video ad technology, we’re able to ensure that our visitors are presented with the most relevant advertising messages and that we realize maximum revenue opportunities across all of our online media properties.” Check out the story that Mark Walsh of MediaPost wrote.
- Molly Glover Gallatin
