Today we released our December Video Ad Metrics Report based on the more than 3 billion ad impressions we have served from January 2009 through November 2009.

In this month’s report we took a close look at the relative performance of 15 and 30 second pre–roll units, and also broke out pre–roll click–through rates by demographic to help answer that age old question “who’s clicking on ads?”

As you can see below, younger viewers (ages 6-14) and older viewers (ages 35 and up) clicked through pre-roll ads most frequently. You can download the full report here.

This entry was posted on Wednesday, December 16th, 2009 at 10:25 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.