Today the IAB announced that it is setting new, tougher guidelines for online video publishers. We are pleased that the new guidelines mirror YuMe’s existing policies on autoplay video, which you can read in our whitepaper on video impressions.

Online video ads running against professional content are a premium product, and command higher prices than display as a result. For the online video industry to continue to grow, however, advertisers need to be able to include video in media plans confidently. That confidence has been threatened by the proliferation of publishers and networks peddling “online video” and then delivering a product that looks and performs more like rich media display (autoplay, below the fold, often in-banner pre-rolls).

The IAB has taken an important step to preserve advertiser’s confidence and ensure that online video continues to deliver excellent value for advertisers.

This entry was posted on Friday, December 18th, 2009 at 3:03 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.