Archive for January, 2010
We’re Giving Away 5 free passes to the NATPE livestream
Thanks to our friends at Stickam, we are giving away 5 free passes to the livestream of this week’s NATPE (National Association of Television Program Executives) Market & Conference. To enter, just become a friend of YuMe on Facebook here, and leave a comment on our post about the giveaway. We’ll pick one random winner at 4:30 PM Pacific, three more winners at 9:00 PM Pacific, and a final winner tomorrow morning at 9 AM Pacific.
If you win, be sure to check out Michael Mathieu’s panel tomorrow morning at 10:30 AM!
Scot McLernon Joins YuMe as Chief Revenue Officer
We are very excited to announce that Scot McLernon has joined our team as Chief Revenue Officer. Scot has an amazing sales background, with over 15 years in the interactive media and advertising industry. McLernon built and led three successful web advertising sales teams, including at CBS MarketWatch, which was recognized by Forrester for highest revenue per sales person for four years in a row. While under his leadership, CBS MarketWatch won “best business and finance site to advertise with” and his sales teams earned the acclaimed ASPY award as Best Overall Sales Team on the web. Most recently Scot was President of Upstream Group, where he developed Habitat – the industry’s only combined training and networking event for sellers.
“Scot is an undisputed leader in online ad sales,” said YuMe CEO Michael Mathieu. “Having a person of Scot’s caliber join our team is a validation of YuMe’s strong position in the market and a huge boost to our team overall. Scot’s experience in driving sales and scaling business will help grow YuMe’s online video monetization efforts, strategy and value proposition.”
McLernon was on the Board of Directors for the Interactive Advertising Bureau (IAB) for five years and co-founded the Bay Area Interactive Group (BIG) in 2004, which educates and helps network the Bay Area’s interactive marketing community. Recognizing Scot’s accomplishments as an innovator and industry pioneer, he received the ad:tech Industry Achievement Award in 2007.
Check out MediaPost’s coverage of the announcement.
- Molly Glover Gallatin
Triple Play — Our New Interactive Video Ad Unit
Today we launched a new video ad unit called Triple Play with our advertising partners Horizon Interactive and Livescribe. Triple Play is a video pre-roll enhanced with an interactive menu that provides additional options for viewers to engage with a brand. You can check out the first Triple Play ad—for Livescribe’s cool Pulse Smartpen—in our ad gallery. The Triple Play interactive menu is presented after the pre-roll runs, and features up to three call-to-actions with which the viewer can interact. For example, the viewer can be presented with the opportunity to watch additional videos, learn more about a product, sign up for promotional offers, or even visit a brand’s Facebook fan page. Mark Walsh from MediaPost wrote a good article about the news—you can check it out here.
