Today we launched a new video ad unit called Triple Play with our advertising partners Horizon Interactive and Livescribe.  Triple Play is a video pre-roll enhanced with an interactive menu that provides additional options for viewers to engage with a brand.  You can check out the first Triple Play ad—for Livescribe’s cool Pulse Smartpen—in our ad gallery.

The Triple Play interactive menu is presented after the pre-roll runs, and features up to three call-to-actions with which the viewer can interact.  For example, the viewer can be presented with the opportunity to watch additional videos, learn more about a product, sign up for promotional offers, or even visit a brand’s Facebook fan page.

Mark Walsh from MediaPost wrote a good article about the news—you can check it out here.

This entry was posted on Tuesday, January 19th, 2010 at 9:50 am and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.