Archive for February, 2010
Watch our roundtable today from 4-6 PM Pacific!
We’re sponsoring a roundtable discussion today about how publishers can make the most money from their video content. You can watch the live stream in the Ooyala player embedded in this post, or watch on Beet.TV’s special player page.
Kara Swisher from AllThingsD and Andy Plesser from Beet.TV will be moderating, and we have a fantastic group of speakers lined up:
- Brian Buchwald, EVP, NBC Integrated Local Media
- Gregg Colvin, VP of Business Development, Fox Interactive
- John Evershed, Co-founder and CEO, Mondo Media
- Karin Gilford, SVP, Online Media, Comcast Interactive Media
- Jeff Jordan, Product Manager, Video Analytics, Omniture
- Jayant Kadambi, Co-founder and President, YuMe
- Bismarck Lepe, President of Product Strategy, Ooyala
- Jim Louderback, CEO, Revision3
- Keith Richman, CEO, Break Media
- Grant Ries, Chief Revenue Officer, BlueKai
- Marc Ruxin, EVP, Chief Innovation Officer, Universal McCann
- Anthony Soohoo, SVP, Entertainment & Lifestyle, CBS Interactive
- Jennifer Taylor, Director, Flash Content Creation + Distribution, Adobe
Welcoming Our New EVP, Michael Hudes
We are excited to announce that Michael Hudes—the former COO and President of Organic and President of Innovation Strategy and Growth at IPG’s Media Brands—has joined YuMe as our new Executive Vice President. At YuMe Michael will focus on corporate development, increasing the adoption of our video ad platform ACE.
Michael is no stranger to the video advertising space—he most recently served as CEO at Keystream, a technology company that focused on dynamic overlays.
Welcome Michael!
YuMe Raises $25 Million
We are very excited to announce that we have closed a $25 million round of funding today led by Menlo Ventures and including our existing investors – Accel Partners, BV Capital, DAG Ventures and Khosla Ventures. Joining our Board of Directors from Menlo Ventures is Shawn Carolan, who also sits on the board of Roku and has invested in IMVU, PlaySpan, PlayPhone and Siri. You can read all about our announcement in an article that appeared in today’s New York Times written by Brad Stone.
We had a great 2009, achieving significant revenue growth, reaching profitability and experiencing accelerated adoption of our video ad management platform “ACE.” Our ACE platform is unique in its ability to deliver qualified audiences at scale without wasting impressions, making publisher content more valuable and maximizing ad campaign performance for advertisers.
“Video is the largest advertising category on the planet and the shift from broadcast to Internet went into high gear in 2009,” said Shawn Carolan, Managing Director for Menlo Ventures. “As we evaluated all the video ad solutions on the market, we became convinced that YuMe has built the best technology in the industry in its ACE ad management platform, with its ability to optimize video advertising across all viewing environments, including IPTV, mobile and Web. The company already has demonstrated it is the market leader going into 2010 and this funding will help facilitate new technology offerings and additional expansion.”
- Molly Glover Gallatin
Watch our roundtable next week on Beet.TV
Ever wonder what some of the biggest names in media, technology and marketing are thinking about the online video market? If so, next Wednesday, February 24th is your lucky day. We’re partnering with Ooyala, CBS Interactive and Beet.TV to produce a roundtable where senior executives from some of the biggest companies in our space will answer all of your questions.
Kara Swisher from AllThingsD and Andy Plesser from Beet.TV will moderate a wide-ranging discussion featuring executives from companies including Adobe, Comcast, NBC Integrated Local Media, and Fox Interactive Media (you can see the full speaker list here). The roundtable will run from 4:00 PM – 6:00 PM Pacific on Wednesday, February 24th. You can can watch the free Ooyala-powered livestream here.
January 2010 Video Ad Metrics Report Released
This week we released our Video Ad Metrics Report for January 2010. This month’s report includes a full year’s worth of data on issues including the relative performance of of 15 and 30 second pre–roll units, and that age old question “who’s clicking on ads?”. In future reports, we plan to take a deeper look at how a campaign’s goals (branding, direct response, etc.), target demographic, and creative executions influence metrics like video completion and click-through rates. Online video advertising is a new category, and everyone in the industry is still working to find the best ad formats, success metrics, and creative approaches. We believe that publishing the data we’re seeing will facilitate that process. If you have a question that you would like to see addressed in a future report, let us know at advertise@yume.com.
