This week we released our Video Ad Metrics Report for January 2010. This month’s report includes a full year’s worth of data on issues including the relative performance of of 15 and 30 second pre–roll units, and that age old question “who’s clicking on ads?”.  In future reports, we plan to take a deeper look at how a campaign’s goals (branding, direct response, etc.), target demographic, and creative executions influence metrics like video completion and click-through rates.

Online video advertising is a new category, and everyone in the industry is still working to find the best ad formats, success metrics, and creative approaches. We believe that publishing the data we’re seeing will facilitate that process. If you have a question that you would like to see addressed in a future report, let us know at advertise@yume.com.

This entry was posted on Tuesday, February 2nd, 2010 at 6:25 pm and is filed under Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.