YuMe Blog

We are committed to providing the most powerful video advertising technology for publishers, wherever and however they choose to publish their videos, so we are excited to announce that our ACE technology platform now supports Microsoft Silverlight. Check out what MediaPost and Beet.TV have about the news. Starting today, publishers can ACE-equip their Silverlight players with our new Silverlight SDK. Publishers with ACE-equipped Silverlight players will be able to receive pre-, post- and mid-roll ads as part of our video ad network, and they will have the option to take control of their video inventory with the ACE Ad Management System—our set of cloud-based publisher ad operations tools. We would like to thank IBN Sports for working with us as we finalized the Silverlight SDK. You can check out some great sports content in their Silverlight player at www.ibnsports.com.

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We are excited to announce that Streaming Media has selected YuMe, along with 9 other companies, as the ten “most innovative, most important, and just plan coolest stuff in online video.”  In addition to YuMe, others who made the list are: Amazon Cloudfront, BoinxTV, Encoding.com, Howcast, Kyte, Livestream, Netflix, Visible Measures and Winnov.  Click here to read more about the top ten. – Molly Glover Gallatin

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When it rains, it pours: YuMe’s CRO Scot McLernon will be speaking on four conference panels this month.

Next week, Scot will be speaking at the Digiday Video Upfront events in New York and Los Angeles. Later this month he’ll be speaking twice at ad:tech San Francisco.

Thanks to some generous conference organizers, we’ve got some great ways to see Scot speak on the cheap:

• The nice folks at Digiday have given us some free passes. If you’re interested in checking out the New York event on April 12th, or the San Francisco event on April 14th, shoot us an email at getresults@yume.com , and we’ll try to set you up with a pass.
• Not to be outdone, ad:tech SF is giving a 25% discount to anyone who registers with the code SPKRGUEST

Here’s the full list of Scot’s upcoming speaking appearances:

April 12th New York Digiday Video Upfront
Diving into Distribution: How to Choose the Right Syndication Platform

• Corey Kronengold, Vice President, Communications, Twistage (moderator)
• Sundance DiGiovanni, Co-founder, Chief Brand Officer, Major League Gaming
• Scot McLernon, Chief Revenue Officer, YuMe
• Avner Ronen, CEO, Boxee
• Jed Savage, Chief Revenue Officer, ScanScout

April 14th Los Angeles Digiday Video Upfront
Diving into Distribution: How to Choose the Right Syndication Platform

• Chase Norlin, CEO, AlphaBird (moderator)
• Nolan A. Gallagher, Founder and CEO, Gravitas Ventures
• Scot McLernon, Chief Revenue Officer, YuMe
• Gannon Hall, COO, Kyte
• Mark McCrery, CEO, Podtrac

April 19th ad:tech San Francisco
Publisher Session – Town Hall: Our Real Issues

• Scot McLernon, Chief Revenue Officer, YuMe
• Vince Thompson, Managing Partner, Middleshift, LLC
• Samantha Stetson, President, S2Team
• Matt Arkin, CRO, Sojern

April 21st ad:tech San Francisco
Marketing Masters: Online Video — Why Big Advertising Dollars are Moving to Online Video

• Daisy Whitney, Author, Reporter and New Media Consultant, dmg world media, Beet.TV and New Media Minute (moderator)
• Alan Burgis, CEO, EuroRSCG
• Ian Wolfman, CMO, IMC2
• Scot McLernon, Chief Revenue Officer, YuMe
• Karen Lee, Senior Marketing Manager, Livescribe

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