Archive for May, 2010
iMedia Agency Summit – yee haw!
I spent the past few days at the iMedia Agency Summit in Austin, TX. It was a great conference, with the usual mix of networking, cocktails and industry learnings, not necessarily in that order.
The opening keynote by Lisa Donohue, CEO of Starcom, on Monday was interesting and I was glad to hear she agrees that we should move past the online metrics of today, like click-through rate. Her metrics of choice? Community, conversation, currency and content. Guess we will need to figure out how to measure this?? Doug Weaver, the co-founder and CEO of Upstream Group, gave an entertaining keynote on Tuesday on “Dead Internet Ideas.” My favorites “dead” ideas were: (1) Optimizing Click Rates, (2) Blind RFPs and (3) Worshiping at the altar of advertising. Jodi Harris of iMedia did a nice recap that you can check out here. And the biggest highlight of the conference, of course, was the opening night party we threw with mouth watering Texas BBQ and a mechanical bull!
We’re supporting OSMF and Sorenson 360
Today we are happy to announce that we are now supporting publishers who choose to use the Sorenson 360 online video platform, or to build their video players using Adobe’s new Open Source Media Framework (OSMF). By ACE-equipping their Sorenson 360 or OSMF players, publishers can choose to use the ACE Ad Management System to take control of their video ad operations, or to monetize their videos through our premium video ad network. We believe that publishers should be able to manage their video advertising through one simple interface without worrying about where and how they will be able to distribute their videos—that’s why we’re constantly working to make sure that publishers can ACE-equip all of their video players no matter what technologies they choose, and no matter what viewing devices they distribute their content to, from PC to mobile to IPTV. If you’d like to see an ACE-equipped Sorenson 360 player in action, check out the live demo here. You can learn more about the Open Source Media Framework here. Click here if you’d like to learn more about ACE or become a YuMe publisher.
