Archive for August, 2010
Q2 Video Ad Metrics Report – Hot off the press
Today we released our Q2 Video Ad Metrics Report, highlighting the key trends we have seen from January through June, 2010. Some interesting findings include the following:
- Video completion rates were up in Q2 for both pre-rolls (73% completion rate) and our custom ad placements (75% completion rate).
- Females are more often targeted than men across our network and they have a higher video completion rate.
- Custom ad placements increased by 53% from Q1 to Q2 and now represents 7% of our total ad placement mix.
- 15 seconds pre-rolls still represent a significant portion of our volume at 76% of our total pre-roll inventory.
Download the complete report here. And if you have any feedback or data you would like to see added to our next report, email us at metrics@yume.com.
- Molly Glover Gallatin
Party Like A Rock Star – SFBig’s Battle of the Bands
We sponsored SFBig’s Battle of the Bands event Wednesday night at the Great American Music Hall, which was a fantastic event filled with great music! The event was emceed by Hooman from Alice at 97.3, who did a fantastic job peddling our YuMetini, a.k.a. an apple martini. The event was not only a ton of fun, but also helped raise money for an important cause – the San Francisco School District’s Department of Visual and Performing Arts.
The four bands who battled it out Wednesday night were: Chief Enablers, Lovebutter (representing Universal McCann), Rainbow Brite & The Flaming Cobra Death Skulls (representing Adify) and Slipstream Sparrows (representing Butler Shine, Stern & Partners and MRM). The winner of a HUGE trophy and Flip cameras, courtesy of Cisco, went to Lovebutter. Check out our photos from the event.
We’re supporting HTML5
YuMe is committed to providing the most powerful video advertising technology for publishers, wherever and however they choose to publish their videos, from PC to mobile, to IPTV. So we are excited to announce that our ACE technology platform now supports HTML5. Check out what NewTeeVee says about the news. This means that publishers now have the option to monetize video distributed through HTML5-compatible devices — both on desktop and mobile devices such as Apple’s iPad®, iPhone®, and iPod® Touch, and Google’s Android devices. By ACE-equipping their HTML5 players, publishers can choose to use the ACE Ad Management System to take control of their video ad operations, or to serve ad-supported content through our premium video ad network. If you’d like, you can learn more about ACE or become a YuMe publisher here.
