Adverts on Adverts on Adverts

Posted on Apr 17, 2009 by Jayant Kadambi

OK, I’m not one to take too many potshots, but I will take a little one. YouTube was able to convince the venerable Advertising Age into writing …. and I quote, “More important, …. , YouTube is selling ads against more videos than its nearest competitor has total views.” The article can be found here.

Hmm. If you’re going to make a statement like that, then you should be up for some criticism.Take a Nike ad, and run a banner next to it, coupled with an overlay on top. I guess that counts. This is why people hate ads.

Also, does YouTube count the banner ad next to the video content into the “selling more ads” statement?

- Jayant Kadambi