Amazon reveals new connected TV device

Amazon is getting in on the connected TV phenomenon as it recently revealed its branded device this week.

Posted on Apr 4, 2014 by YuMe

Much like widespread consumer use of laptops, tablets and smartphones, connected TV is growing in popularity as well. Business Insider, citing data from Digital TV Research, stated 759 million TVs around the world will be connected to the Internet in the next four years.

Connected TV is a byproduct of the current generation of video game systems that allow online play and come equipped with streaming capabilities, as well as standalone devices such as the Apple TV, Google's Chromecast and Roku's Streaming Stick.

Amazon, one of the largest online retailers in the world, had also been rumored to be getting in on the connected TV phenomenon, and according to AdvertisingAge the company has now made it official.

On Wednesday, Amazon revealed its Fire TV device, which is capable of streaming video and music and allows users to play games as well. Similar in style to Apple's standalone unit, the Fire TV comes with two gigabytes of memory, dual-antenna Wi-Fi, Dolby Digital Plus surround sound and is capable of displaying video in 1080p, according to Amazon's website.

AdvertisingAge reports the device will cost $99, the same price as an Apple TV unit, and will come with music apps such as iHeartRadio and Pandora, as well as video streaming apps like Hulu, WatchESPN and Netflix. Additionally, the Fire will allow users to stream content from their laptop or tablet and will also come with a remote control that has a microphone feature that will allow users to perform searches and other functions through the use of voice commands.

For video ad publishers and brands that use video marketing strategies, another device added to the connected TV ad network represents more opportunities to make impressions with consumers using innovative digital video advertising strategies.