Amazon set to debut connected TV device

Amazon will introduce its video streaming device in April and join the Connected TV market.

Posted on Mar 24, 2014 by YuMe

A recent survey conducted by The Diffusion Group found 60 percent of U.S. households with broadband Internet service utilize connected TV technology. Smart TV sets that connect to the Internet or any device capable of streaming content qualifies as a connected TV device.

There are many different kinds of equipment on the market that fit under the connected TV umbrella, and according to CBS MoneyWatch, citing a recent Wall Street Journal report, Amazon is about to introduce itself to the connected TV market with its own audio and video streaming device.

TechCrunch writes that Amazon's offering is likely to resemble Google's Chromecast device and Roku's Streaming Stick. Both connect to the HDMI port found on many high-definition televisions and allow users to stream content using a laptop or tablet. The website also reports the device could potentially include the capability to stream video games, competing with Sony's Playstation and Microsoft's Xbox platforms. MoneyWatch states Amazon's device will support streaming applications such as Pandora, Netflix and Hulu Plus, as well as the retail giant's ever-expanding library of video content.

The device has yet to be named, although The WSJ states it will include the word "Fire," which is also found on Amazon Kindle tablets. There is also no price point associated with the device yet, but comparatively speaking, Google's Chromecast can be purchased for $35 and Roku's newest version of it's Streaming Stick, set to ship in April, will sell for $49.

For Amazon, being competitive in the connected TV marketplace should help to promote its on native content, as well as offer consumers more options. Additionally, Amazon's new device will expand the connected TV ad network by offering yet another platform for marketers to create and deploy i's online video advertising strategies.