Americans watched more than 48 billion online videos in July
Posted on Aug 29, 2013 by YuMe
Online content viewing continues to grow more popular among consumers in the United States, leading more brands to invest in Internet video advertising. According to comScore's "Video Metrix," 187 million Americans watched more than 48 billion videos on the Web in July. That's a major surge from the 184 million people who watched more than 44 billion online content videos the month before.
The research providers' findings demonstrate the incredible growth rate of online video watching becoming a mainstream daily activity. Following the trend is the expansion of Internet video advertising. In July, an estimated 19.6 billion online video ads were viewed by Americans.
In July, Facebook maintained its hold on a major portion of online video views, as it had 61.3 million unique viewers during the month and about 741 million video views occurred on the social network. AOL had 57.9 million unique viewers and 793 million video views, followed by VEVO with 49.6 million unique viewers and 614 million views.
According to comScore, Internet video ads reached 55 percent of the total U.S. population an average 114 times in July. That's up one percentage point from the 54 percent of the population watching video ads online 121 times in June.
Among major ad properties, Hulu delivered the highest frequency of video ads again in July with an average of 69 units. In addition, users of the streaming service watched a total 1.14 billion Internet video ads, reaching 5.4 percent of the population. Google sites delivered the most ads, with 19.6 billion clips being viewed in July.
Internet video viewing increases every month in the states. Companies across industries, including entertainment, tech, retail and news media, are striving to offer the best online content consumption experience. As more outlets for video hit the Web, so do opportunities to place video ads online.