Android OS dominates smartphone market in Q2
Posted on Aug 19, 2013 by YuMe
With more than half of cellphone users in the United States owning smartphones, it's clear that smart mobile has reached mainstream adoption. As devices grow increasingly sophisticated, the variety of options is expanding as well. While more affordable options are hitting the market, smartphones that cater to specific needs are also becoming more popular. For example, Nokia' Lumia 1020 features a 41 megapixel camera sensor, high-resolution zoom and other features targeted at consumers who want a mobile gadget with a high-quality camera.
While taking pictures is one major pastime of smartphone owners, so is watching mobile video. More consumers are seeking out devices with wider screens specifically to ensure a pleasant video viewing experience. Phone maker Apple is rumored to be considering expanding the screens on its next iPhone.
As technology companies compete to best meet the usability needs of consumers, two new reports suggest Android is currently in the lead.
According to Nielsen, Android OS devices had 52 percent of the total smartphone market share during Q2 2013, with Apple iOS coming in second with nearly 40 percent.
While iOS devices don't vary much, the Android operating system allows manufacturers to customize features to meet their target base's needs, Nielsen explained. Samsung was the primary maker of Android devices during the three-month period, and it had the second greatest hold of the market among manufacturers, after Apple.
HTC and Motorola phones, which also operate mostly on an Android OS, had a 9 percent share of the manufacturer market, while LG had 7 percent and BlackBerry-maker Research In Motion had 3 percent.
Nielsen noted that while Android and Apple remain the giants of the smartphone world, Windows Phone is expanding its number of mobile owners.
Brands considering mobile video advertising and other forms of smartphone marketing should take note of changes on the mobile landscape.