As World Cup nears, brands are increasing video advertising efforts

With the help of technology, the 2014 World Cup could become one of the most viewed sporting events ever.

Posted on Jun 5, 2014 by YuMe

The World Cup is just around the corner and as the event nears, video ad publishers are hard at work releasing ads that increase the anticipation and get soccer fans all over the world even more excited for the month-long sporting event. The World Cup is setting itself up to be one of the most viewed events in the world, thanks fans watching matches not just on their televisions, but on their laptops, smartphones and tablets as well.

A recent article from Adweek reports that the Fédération Internationale de Football Association has made an addition to its website that will allow smartphone users to follow all of the matches in real time. There will also be a social media tie-in as the Global Stadium feature of the FIFA site will have both Facebook and Twitter integration.

As a result, of such a large digital push on the part of FIFA, many brands have focused their video marketing strategies to release ads during the World Cup in an effort to reach a wide range of potential consumers. One such company is Beats Electronics. The company was just bought by Apple for $3 billion, and according to Advertising Age, the company released a video ad for the World Cup that stars some of the biggest names in soccer.

The ad has a lengthy run-time of just over five minutes, and is full of celebrity cameos that not only draw attention to the World Cup, but to Beats headphones themselves. When it comes to sales and promotion of products, video ads are a great way to make a connection with consumers and influence their buying decisions. For an event as large and as popular as the World Cup, brands would be wise to take advantage of this increased viewership to promote their products and services.