Posted on Jan 4, 2018 by Amy MacKinnon-Guenel, Sr. Director of Product Marketing and Media Solutions Marketing at YuMe
Are you one of the more than 184,000 gearing up for CES in Las Vegas next week? Here at YuMe, we’r...
New Year, New YuMe: 2018 Predictions
Posted on Jan 3, 2018 by Michael Hudes, CRO, YuMe
To kick off the New Year, here are a few of my predictions on digital video innovation in 2018! Prem...
YuMe’s Commitment to Delivering Brand Safe Environments
Posted on Nov 29, 2017 by Michael Hudes, CRO, YuMe
In light of recent events and concerns pertaining to ads running near inappropriate content, we at Y...
Brand Advertisers Must Evolve Video Strategies to Align with Changing Marketplace
Posted on Nov 28, 2017 by Elizabeth Gaydos, Media Solutions Marketing Manager, YuMe
Smart TVs, as well as the increasing number of OTT devices (the things that make “dumb” TVs “s...
Vertical Spotlight: CPG Advertiser Imperatives to Achieve High Brand Awareness
Posted on Nov 9, 2017 by Jeff Zito, Regional Vice President, Midwest, YuMe
Growth for many traditional consumer packaged goods (CPG) brands continues to be hampered by increas...
The Intrinsic Value of Customer Service even in a Programmatic World
Posted on Oct 31, 2017 by Corey Johnston, Senior Analyst, Media Insights & Analytics
Today’s media environment offers agencies and brands a wide range of options for digital ad campai...
The Future is Connected at YuMe’s Inaugural CTV (r)Evolution Event
Posted on Oct 27, 2017 by YuMe
Experts in the connected TV movement joined YuMe at the historic Nomad Hotel in Manhattan last month...
Posted on Oct 9, 2017 by Victoria Steinberg, Head of Global Partnerships & Strategy, Emerging Markets, YuMe
The convergence of video ads across screens was inevitable. TV ads have ruled the advertising ecosys...
How Attention Could Hold the Key to Effective Advertising
Posted on Feb 2, 2015 by Sarah Rew, Product Marketing Manager, YuMe Europe
Capturing consumer attention and steering audiences away from the competition is a key objective for...
