YuMe’s Innovative Approach to Fighting Bad Traffic
Posted on Oct 15, 2014 by Rekha Srivatsan, Product Marketing Manager, YuMe
At YuMe, data and innovation are at our core, so we are constantly evolving different ways to detect...
Mobile Video Explosion and Changing Viewing Habits
Posted on Sep 2, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe
The explosion of tablet and smartphone video viewers in recent years has opened a plethora of possib...
Cord Cutting Ripples into Europe
Posted on Aug 20, 2014 by Lacey Fabrizio, Product Marketing Manager, YuMe
Cord-cutting in the United States isn’t a new phenomenon but this year, according to eMarketer...
Understanding Traffic Quality Changes
Posted on Aug 1, 2014 by Rekha Srivatsan, Product Marketing Manager, YuMe
Over the next 3 years, video is set to dominate what people view online. Video ad spending is predic...
Avoid App Store Rejection – Monetize the Safe Way
Posted on Jul 23, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe and Lacey Fabrizio, Product Marketing Manager, YuMe
What policies were recently changed with Apple’s Developer Guideline? Apple has begun to crack dow...
Introducing Video Reach: The Programmatic Branding Solution
Posted on Mar 13, 2014 by Kristie Sein
On Monday, we launched Video Reach, our programmatic brand advertising solution for TV brand adverti...
Sounding Off: Jorg Nowak “Engaging Hispanics with Digital Video Advertising: A Primer for 2014″
Posted on Nov 5, 2013 by Kristie Sein
This post was originally published on Portada on October 25, 2013; written by Jorg Nowak, Head of Latin America and US Hispanics at YuMe. More Hispanics live in the US than Canadians live in Canada – avoiding that reality it is not even an option anymore if you want to maximize the growth of your business. As this market continues to grow, Hispanics purchasing power will continue to influence and impact the economy – their purchasing power growing by 50% from $1 trillion in 2010 to $1. ...
Posted on Oct 4, 2013 by Kristie Sein
More and more, consumers are using tablets to consume video content, and 2013 saw major growth in tablet usage and penetration. With studies showing that tablets are particularly effective in driving brand lift, advertisers are now seeking tablet inventory to deliver engaging brand experiences to these device users. Despite the massive growth in mobile ad spending, app developers and publishers have yet to fully monetize their tablet inventory. In our latest whitepaper, Plug, Play, Payday, we ...
Getting Back to Our Roots with the Embedded SDK
Posted on Nov 3, 2011 by Jayant Kadambi
Yesterday was an exciting day for YuMe. It was a day we went back to our roots. You may not know this, but before we created our advertising technology platform, ACE, YuMe launched in 2004 as an IPTV company. Our first product enabled people to download and watch movies directly on their TV: YuMe, like online video, has come full circle. It started with television, and then moved to the computer screen, then to mobile phones and tablets. Now seven years after our first IPTV box, we’ve announ ...
