' Ad Network ' Category


How Attention Could Hold the Key to Effective Advertising

Posted on Feb 2, 2015 by Sarah Rew, Product Marketing Manager, YuMe Europe

Capturing consumer attention and steering audiences away from the competition is a key objective for...

2015 Top Video Advertising Trends

Posted on Jan 13, 2015 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The shift in consumer behavior has fueled the growth of video advertising as a strong medium to reac...