Ad Network Category

 

How Attention Could Hold the Key to Effective Advertising

Posted on Feb 2, 2015 by Sarah Rew, Product Marketing Manager, YuMe Europe

Capturing consumer attention and steering audiences away from the competition is a key objective for...

2015 Top Video Advertising Trends

Posted on Jan 13, 2015 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The shift in consumer behavior has fueled the growth of video advertising as a strong medium to reac...

YuMe’s Innovative Approach to Fighting Bad Traffic

Posted on Oct 15, 2014 by Rekha Srivatsan, Product Marketing Manager, YuMe

At YuMe, data and innovation are at our core, so we are constantly evolving different ways to detect...

Mobile Video Explosion and Changing Viewing Habits

Posted on Sep 2, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The explosion of tablet and smartphone video viewers in recent years has opened a plethora of possib...

Cord Cutting Ripples into Europe

Posted on Aug 20, 2014 by Lacey Fabrizio, Product Marketing Manager, YuMe

Cord-cutting in the United States isn’t a new phenomenon but this year, according to eMarketer...

Understanding Traffic Quality Changes

Posted on Aug 1, 2014 by Rekha Srivatsan, Product Marketing Manager, YuMe

Over the next 3 years, video is set to dominate what people view online. Video ad spending is predic...

Avoid App Store Rejection – Monetize the Safe Way

Posted on Jul 23, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe and Lacey Fabrizio, Product Marketing Manager, YuMe

What policies were recently changed with Apple’s Developer Guideline? Apple has begun to crack dow...

On Monday, we launched Video Reach, our programmatic brand advertising solution for TV brand adverti...

This post was originally published on Portada on October 25, 2013; written by Jorg Nowak, Head of Latin America and US Hispanics at YuMe. More Hispanics live in the US than Canadians live in Canada – avoiding that reality it is not even an option anymore if you want to maximize the growth of your business. As this market continues to grow, Hispanics purchasing power will continue to influence and impact the economy – their purchasing power growing by 50% from $1 trillion in 2010 to $1. ...