On Monday, we launched Video Reach, our programmatic brand advertising solution for TV brand adverti...

This post was originally published on Portada on October 25, 2013; written by Jorg Nowak, Head of Latin America and US Hispanics at YuMe. More Hispanics live in the US than Canadians live in Canada – avoiding that reality it is not even an option anymore if you want to maximize the growth of your business. As this market continues to grow, Hispanics purchasing power will continue to influence and impact the economy – their purchasing power growing by 50% from $1 trillion in 2010 to $1. ...

More and more, consumers are using tablets to consume video content, and 2013 saw major growth in tablet usage and penetration. With studies showing that tablets are particularly effective in driving brand lift, advertisers are now seeking tablet inventory to deliver engaging brand experiences to these device users. Despite the massive growth in mobile ad spending, app developers and publishers have yet to fully monetize their tablet inventory.  In our latest whitepaper, Plug, Play, Payday, we ...

Yesterday was an exciting day for YuMe.  It was a day we went back to our roots. You may not know this, but before we created our advertising technology platform, ACE, YuMe launched in 2004 as an IPTV company. Our first product enabled people to download and watch movies directly on their TV: YuMe, like online video, has come full circle. It started with television, and then moved to the computer screen, then to mobile phones and tablets. Now seven years after our first IPTV box, we’ve announ ...