' Ad Network ' Category

 

Vertical Spotlight: CPG Advertiser Imperatives to Achieve High Brand Awareness

Posted on Nov 9, 2017 by Jeff Zito, Regional Vice President, Midwest, YuMe

Growth for many traditional consumer packaged goods (CPG) brands continues to be hampered by increas...

The Intrinsic Value of Customer Service even in a Programmatic World

Posted on Oct 31, 2017 by Corey Johnston, Senior Analyst, Media Insights & Analytics

Today’s media environment offers agencies and brands a wide range of options for digital ad campai...

Experts in the connected TV movement joined YuMe at the historic Nomad Hotel in Manhattan last month...

Ahead of the Curve: As Digital Video Ad Revenue Surpasses TV Ad Revenue, TV Buyers Must Embrace the Convergence Evolution

Posted on Oct 9, 2017 by Victoria Steinberg, Head of Global Partnerships & Strategy, Emerging Markets, YuMe

The convergence of video ads across screens was inevitable. TV ads have ruled the advertising ecosys...

How Attention Could Hold the Key to Effective Advertising

Posted on Feb 2, 2015 by Sarah Rew, Product Marketing Manager, YuMe Europe

Capturing consumer attention and steering audiences away from the competition is a key objective for...

2015 Top Video Advertising Trends

Posted on Jan 13, 2015 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The shift in consumer behavior has fueled the growth of video advertising as a strong medium to reac...