' Connected TV ' Category

 

Is Connected TV Viewing a Family Affair?

Posted on Nov 14, 2017 by Mireya Arteaga, Research Lead, YuMe

From the shower to the garden, today’s modern home is filled with internet connected devices. In t...

Experts in the connected TV movement joined YuMe at the historic Nomad Hotel in Manhattan last month...

Does Connected Television Viewership Cannibalize or Complement Traditional Linear TV?

Posted on Oct 12, 2017 by Devin Fallon, Director of Media Insights & Analytics at YuMe

With 98 million households subscribing to cable or satellite service as of early 2017, the reality i...

Reaching Your Target Audience on Connected TV

Posted on Sep 21, 2017 by Matthew Shevach, Lead Platform Marketing, Product Marketing, YuMe

As the market for innovative new devices and apps that connect users to video content explodes, cons...

Consumers are increasingly turning away from traditional television in favor of streaming video cont...

Four Must Attend Media-Centric Sessions at Mobile World Congress

Posted on Mar 1, 2015 by Annie McNamara, Sales Manager, YuMe Europe

Mobile World Congress is officially underway! The world’s largest show in the mobile industry is e...

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...