Connected TV Category

 

Many brands have devoted more of their marketing budgets to digital video advertising due to increa...

With more consumers using tablets and smartphones, the way brands advertise to them has experienced ...

Cord-cutting is defined as consumers who choose to use the Internet to watch traditional television ...

Amazon reveals new connected TV device

Posted on Apr 4, 2014 by YuMe

Much like widespread consumer use of laptops, tablets and smartphones, connected TV is growing in p...

Amazon set to debut connected TV device

Posted on Mar 24, 2014 by YuMe

A recent survey conducted by The Diffusion Group found that 60 percent of U.S. households with broad...

The Online Ad Cookie Has Officially Crumbled

Posted on Mar 19, 2014 by Kristie Sein

This post was originally published on Wired Insights on March 11, 2014; written by Ayyappan Sankaran, co-founder and CTO of YuMe. The video brand advertising world is quite familiar with data, as many of us are. But big data — its uses, possibilities and even its meaning — is a new ball game in the industry. Historically, the cookie has been the name of the online advertising game. However, we now live in a multi-screen environment and the browser and cookie are simply less relevan ...

As technology continues to show advancement across a number of digital platforms, connected TV's are...

According to a recent report from market research provider GfK, more than half of the total U.S. pop...

Are smart TVs gaining traction?

Posted on Jul 1, 2013 by YuMe

Smart TVs are among the gadgets catching on among U.S. consumers, as a panel of retailers recently c...