At Today’s Videonuze Ad Summit in NYC, leaders in the industry addressed several myths floating around CTV and video advertising. Panelists included Wendell Wenjen of LG, John Collins of MediaStorm, and YuMe’s very own Christie Hartbarger; the panel was moderated by Tom Morgan of Net2TV. Debunking the Myths of Video Advertising and Connected TV (CTV) discussed how CTVs are helping to drive online video delivery into the living room and why media buyers should pay attention to this growing trend now. Common myths around CTV and video advertising: CTV has no scale On CTV everyone is just watching Netflix Only young men are using CTV CTV ads are mostly pre-roll Campaign learning’s are too limited Click here to check out the full presentation!

With a growing number of people streaming video on their television screens, more tech companies are jumping on the trend.

Bloomberg stated confidential sources at Amazon.com told the news service the company plans to release a box that would connect to TVs and stream video from the web onto screens.

Last year may have been considered the year of mobile, but as many focus on the growing capabilities and popularity of smartphones, tablets and everything in between, one trend is strengthening consumers’ addiction to internet technology.

When entertainment technology makes a breakthrough, the innovation may seem special at first, but it’s usually not long before it vampirizes the entire industry.

While videos on the web were mostly uncharted territory for advertisers just a few years ago, many brands have since discovered the incredible consumer reach that this form of marketing can provide.

Samsung recently re-released its Smart Hub connected TV platform with an improved user interface and a variety of new features, which tech critics believe will drastically change the playing field for connected TV advertising.

One connected TV offering currently in the works by Intel has the potential to dramatically boost the technology’s appeal.

One recent study found that close to half of Americans would be willing to buy a smart TV set manufactured by Apple, and many would be willing to pay more than $1,000 for such a television.

While video gaming consoles are no longer the big ticket holiday shopping item they once were, the systems are still one of the most popular ways for consumers to connect to the internet via a television screen. Earlier this month, Netflix announced that its application – which YuMe reported in August was one of the most popular connected TV apps – was most frequently accessed from the Sony Playstation 3 gaming console, CNET reported. "PS3 is our largest TV-connected platform in terms of Netflix viewing, and this year, at times, even surpassed the PC in hours of Netflix enjoyment to become our number one platform overall," said Netflix CEO Reed Hastings, according to CNET. "PS3 is a natural fit for Netflix in terms of developing and first deploying our most advanced features. We can transparently update our application with new features on a daily basis." Among all of the internet connected devices available for television screens, it should come as no surprise to video advertisers that the PS3 video game system is the most popular one for accessing Netflix. The Playstation 3 is one of three gaming consoles to make FierceCable's November list of the top 10 connected TV interfaces, and YuMe reported earlier this year that 77 percent of American households with an internet-enabled television set have connectivity through a gaming console. The study, conducted by Frank N. Magid Associates, also found that 28 percent of smart TV owners can only get online from a TV screen via a video game device, which is more than the number of consumers connecting with a set-top streaming device. Why video game-based connected TV viewership matters to brands Among the myriad of internet video advertising opportunities available to companies, connected television may be one of the most fruitful avenues, as reports from …