Connected TV Category

 

Digital video complements local TV buys for Hyundai

Posted on Apr 27, 2015 by By Amy MacKinnon, Director of Product Marketing, YuMe

Last week, we announced our partnership with STRATA, a leader in media buying and selling software. ...

Consumers are increasingly turning away from traditional television in favor of streaming video cont...

Four Must Attend Media-Centric Sessions at Mobile World Congress

Posted on Mar 1, 2015 by Annie McNamara, Sales Manager, YuMe Europe

Mobile World Congress is officially underway! The world’s largest show in the mobile industry is e...

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...

Smartphones have become an essential device for consumers across the globe....

Using video ads to grab consumer attention

Posted on Oct 10, 2014 by YuMe

Digital video advertising is quickly becoming a staple in the marketing efforts of organizations aro...

YuMe to participate at IAB Engage in London

Posted on Oct 3, 2014 by YuMe

There are number of different options available to consumers when it comes to the use of technology....

Simply creating a video ad and deploying it to consumer viewing audiences doesn't make for an effect...

Streaming video content is becoming popular among consumers....