Connected TV Category

 

Using video ads to grab consumer attention

Posted on Oct 10, 2014 by YuMe

Digital video advertising is quickly becoming a staple in the marketing efforts of organizations aro...

YuMe to participate at IAB Engage in London

Posted on Oct 3, 2014 by YuMe

There are number of different options available to consumers when it comes to the use of technology....

Simply creating a video ad and deploying it to consumer viewing audiences doesn't make for an effect...

Streaming video content is becoming popular among consumers....

Today's consumers have more options than ever before when it comes to viewing digital video content....

Many brands have devoted more of their marketing budgets to digital video advertising due to increa...

With more consumers using tablets and smartphones, the way brands advertise to them has experienced ...

Cord-cutting is defined as consumers who choose to use the Internet to watch traditional television ...

Amazon reveals new connected TV device

Posted on Apr 4, 2014 by YuMe

Much like widespread consumer use of laptops, tablets and smartphones, connected TV is growing in p...