Posted on Jan 21, 2014 by Kristie Sein
Last week we descended upon the city of Las Vegas with our sextants and swagger, to host clients and guests at CES 2014. We led tours to navigate clients to the latest and greatest gadgets on the show floor; demonstrated YuMe ad units across multiple screens in our Connected Living Room suite at the LVH, and tracked the hot topics at each booth with our social interactive heat map. Here’s a look back at the week’s highlights:
Monday: 2nd Screen Summit
Once again, the Summit highlighted leading trends in second screen. SVP of Marketing Ed Haslam presented the latest YuMe / IPG Media Lab research around tablet video consumption and then later.participated on the Monetization Strategies That Work panel alongside Viggle, Unicorn Media, Samba.TV and Base 79.
At the technology spotlight, Bob Hall, VP of Platform & Partnerships, announced our partnership with Gracenote – advancing the synchronization of second screen advertising. The potential collaboration between Gracenote’s ACR technology and YuMe’s SDK technology demonstrates how relevant mobile video ads can be targeted and delivered to YuMe publisher’s mobile sites and apps.
Tuesday – Wednesday: CES Show Floor
There were several big trends at CES: wearables, new device forms (e.g. curved TVs and phones), the ability to track/collect data, gesture control and cross-screen/device connectivity (e.g. LG Connected Home, Cisco’s “Internet of Everything”). Here are the highlights from some of the booths we stopped by, on our floor tours:
Wednesday: Digital Hollywood
We concluded Wednesday’s CES activities by participating at Digital Hollywood’s Video Everywhere – Technologies & Platforms, where Vamshi Sriperumbudur, our VP of Platform Marketing, spoke on a panel alongside executives from IBM, NTT Data, Alcatel-Lucent and Adobe. The panel discussed today’s challenges and opportunities of OTT video for video service providers, and trends in video platforms, covering “TV everywhere” initiatives, data and mobile devices.
That rounds up our #CES2014 coverage – let us know what your favorite CES moment was! And be sure to check out our CES guest blogs on Vivaki, where we discuss how screen fragmentation can be an opportunity, what brands should be paying attention, and a look into 2015 and where the consumer will be. See you in January 2015 for the next CES!
Posted on Jan 29, 2013 by admin
Earlier this month during CES, YuMe hosted hundreds of marketers and agencies at their “Connected Living Room” suite in the Las Vegas Hotel. Within the suite, attendees got a glimpse into how connected TVs offer new advertising opportunities to engage and learn. Watch the footage here:
At CES, YuMe unveiled “Click-to-Ngage,” a new, interactive, long-form video ad unit for the connected TV market. The “Click-to-Ngage” ad unit offers:
Jayant Kadambi, YuMe’s CEO, emphasized the focus for the future, “We want to embed software in all different devices, then learn about the user experience…we use the data and aggregate it at scale to deliver audiences.”
“Click-to-Ngage” is the newest in a series of connected TV ad units from YuMe, together comprising an extensive set of four-screen video ad unit offerings for connected TV, tablet, smartphone, and PC. From interactive pre-roll to ready-made ad templates to custom-made ads built just for your brand, YuMe has a range of ad solutions to help advertisers achieve their branding objectives. In the past year alone, 70 of Ad Age’s 100 Leading National Advertisers ran their video ad campaigns with YuMe.