While 2012 may be considered the year of mobile, we’re clearly in the midst of the golden age of smartphone and tablet marketing.

As consumer focus shifts between a multitude of devices, so do brand ad dollars.

Marketing efforts aimed at smartphone tablet users, especially in the form of video ads on mobile, is proving extremely beneficial for brands and video content publishers alike

Whether gadget owners are streaming content or playing a game, mobile website publishers and app creators rely on marketing investments from other companies, which make video advertising on mobile a popular choice among brands and media outlets.

March Madness media is a major moneymaker for publishers and brands alike.

Last year may have been considered the year of mobile, but as many focus on the growing capabilities and popularity of smartphones, tablets and everything in between, one trend is strengthening consumers’ addiction to internet technology.

While television was once considered a passive activity, mobile technology has since turned media consumption into a busier pastime, which consumers constantly switching from screen to screen as they watch TV programming and movies.

With more than half of cellphone users in the United States and an even greater chunk in other countries owning smartphones, the release of a new device often receives a significant amount of attention from consumers, media outlets and brands interested in targeting mobile audiences.

The rate at which streaming technology is maturing and the number of content providers opting to put shows and live events online means one thing for brands: Video advertising on the web is becoming a vital part of any successful marketing campaign.

In the digital age, streaming capabilities, media publisher’s mastery of the web sphere and streaming technology have completely overturned the way consumers interact with brands.