Mobile Advertising Category

 

the United Kingdom experienced a 400-percent increase in advertising initiatives created exclusively...

Measuring the success of digital video advertising campaigns continues to be something brands and v...

Video ad publishers today understand that television is no longer the best and only way to reach aud...

Digital video advertising seems to be growing just as quickly as the exorbitantly large amounts of r...

Taking advantage of new technological trends and getting the most value out of them from a business ...

Audience targeting is a key strategy when it comes to online video advertising and advertising on mo...

With the March 31 deadline quickly approaching for Americans to sign up for the Affordable Care Act,...

The Online Ad Cookie Has Officially Crumbled

Posted on Mar 19, 2014 by Kristie Sein

This post was originally published on Wired Insights on March 11, 2014; written by Ayyappan Sankaran, co-founder and CTO of YuMe. The video brand advertising world is quite familiar with data, as many of us are. But big data — its uses, possibilities and even its meaning — is a new ball game in the industry. Historically, the cookie has been the name of the online advertising game. However, we now live in a multi-screen environment and the browser and cookie are simply less relevan ...

Multiscreen video advertising is becoming a major focus for businesses looking to expand their reac...