Mobile Advertising Category

 

When advertising on mobile devices, many companies are targeting a demographic that relies on tablet...

The use of mobile devices has become extremely popular around the world as these gadgets are used fo...

Mexico's emergence as one of the fastest growing economies in the world has captured the attention o...

Digital video advertising has become one of the best ways to capture the attention of consumers when...

As developing nations go, Mexico may be one of the fastest growing in the world....

Four Must Attend Media-Centric Sessions at Mobile World Congress

Posted on Mar 1, 2015 by Annie McNamara, Sales Manager, YuMe Europe

Mobile World Congress is officially underway! The world’s largest show in the mobile industry is e...

Smartphone and tablet use has become so prevalent that these gadgets have become the key focus of ma...

Understanding content monetization trends

Posted on Feb 9, 2015 by YuMe

These days, brands understand that today's consumers are much more technologically inclined than bef...

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...