Mobile Advertising Category

 

Mobile Video Explosion and Changing Viewing Habits

Posted on Sep 2, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The explosion of tablet and smartphone video viewers in recent years has opened a plethora of possib...

With a screen that isn't quite as large as a computer's, but bigger than a smartphone's while having...

Viewing video content on a computer, tablet or smartphone has become a popular activity for peopleĀ ...

Digital video advertising has experienced a steady uptick among many brands....

Marketers understand that the best way to reach today's consumers is by using digital video advertis...

Simply creating a video ad and deploying it to consumer viewing audiences doesn't make for an effect...

Today's consumers have more options than ever before when it comes to viewing digital video content....

For a growing number of people around the world, mobile devices such as smartphones and tablets are ...

As people around the world become more reliant on digital technology to view video programming, many...