Billions of people around the world find themselves constantly connected to the web.  Internet speed and capabilities are growing so quickly that in quarter four 2012, viewers watched live video 18 times longer on desktops, five times longer on tablets and four times longer on smartphones than via video on-demand.

As mobile plays an increasingly important role as the center of consumers’ lives, brands are realizing the growing potential of advertising on smartphone and tablet media platforms.

As more affordable, dynamic and diverse tablets and smartphone hit the markets, the number of U.S. consumers who interact with one or more of these devices while watching television or using a computer is booming.

With the world of mobile devices in constant transformation, both market kings and newcomers will showcase their hot new gadgets this weekend at the Mobile World Congress in Barcelona.

Until recently, internet video ads were minor players in companies’ digital marketing strategy. However, as more people turn to internet-connected TVs, computers and mobile devices to watch content, brands are quickly realizing the all-star value of pre-roll and mid-roll ads on these platforms.

As mobile device capabilities and popularity continue to skyrocket, more brands are realizing the marketing potential of smartphone and tablet platforms.

Nothing is ever static in the mobile technology world. New devices are emerging constantly and smartphone and tablet capabilities are proving to be lucrative opportunities for media publishers and advertisers.

Mobile data traffic will increase 13-fold over the four years, reaching 11.2 exabytes per month.

The number of devices that can display online video is rapidly growing, and many companies are realizing if they don’t capitalize on the “smart” industry, they’re not keeping up with their consumers.

With the Super Bowl just a couple days away, advertisers are revving their engines in anticipation of the most watch television show of all time. Many brands got an early start this year by flaunting their game day clips online beforehand.