Mobile Advertising Category

 

YuMe to participate at IAB Engage in London

Posted on Oct 3, 2014 by YuMe

There are number of different options available to consumers when it comes to the use of technology....

Interacting with technology has become something that people do everyday....

For many brands looking to develop digital video advertising strategies and add the use of video ads...

Mobile devices such as smartphones and tablets have exploded throughout the consumer electronics sec...

Mobile Video Consumption is on the Rise

Posted on Sep 18, 2014 by Amra Iskander, Product Marketing Intern, YuMe

The rapid rise of smartphone adoption is driving the upward trend of mobile video consumption. Accor...

One group that brands often struggle to make a strong connection with is Hispanics....

The popularity of the Internet, as well as mobile devices such as smartphones and tablets, has contr...

Mobile Video Explosion and Changing Viewing Habits

Posted on Sep 2, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The explosion of tablet and smartphone video viewers in recent years has opened a plethora of possib...

With a screen that isn't quite as large as a computer's, but bigger than a smartphone's while having...