Mobile Advertising Category

 

Smartphone and tablet use has become so prevalent that these gadgets have become the key focus of ma...

Understanding content monetization trends

Posted on Feb 9, 2015 by YuMe

These days, brands understand that today's consumers are much more technologically inclined than bef...

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...

The Super Bowl is one of the biggest sporting events in the U.S. Millions of people across the count...

There are certain sporting events that brands prepare months in advance to develop a video advertisi...

The mobile space has created a sense of excitement with brands that use digital video advertising st...

The prevalence of smartphones is overwhelming....

For brands that use digital video advertising, they already understand the effectiveness of having a...

Smartphone and tablet use has increased so much within the consumer electronics sector that it has b...