Mobile Advertising Category

 

Mobile devices such as smartphones and tablets have exploded throughout the consumer electronics sec...

Mobile Video Consumption is on the Rise

Posted on Sep 18, 2014 by Amra Iskander, Product Marketing Intern, YuMe

The rapid rise of smartphone adoption is driving the upward trend of mobile video consumption. Accor...

One group that brands often struggle to make a strong connection with is Hispanics....

The popularity of the Internet, as well as mobile devices such as smartphones and tablets, has contr...

Mobile Video Explosion and Changing Viewing Habits

Posted on Sep 2, 2014 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The explosion of tablet and smartphone video viewers in recent years has opened a plethora of possib...

With a screen that isn't quite as large as a computer's, but bigger than a smartphone's while having...

Viewing video content on a computer, tablet or smartphone has become a popular activity for peopleĀ ...

Digital video advertising has experienced a steady uptick among many brands....

Marketers understand that the best way to reach today's consumers is by using digital video advertis...