Mobile Advertising Category

 

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...

The Super Bowl is one of the biggest sporting events in the U.S. Millions of people across the count...

There are certain sporting events that brands prepare months in advance to develop a video advertisi...

The mobile space has created a sense of excitement with brands that use digital video advertising st...

The prevalence of smartphones is overwhelming....

For brands that use digital video advertising, they already understand the effectiveness of having a...

Smartphone and tablet use has increased so much within the consumer electronics sector that it has b...

2015 Top Video Advertising Trends

Posted on Jan 13, 2015 by Deborah Lin, Sr. Product Marketing Manager, YuMe

The shift in consumer behavior has fueled the growth of video advertising as a strong medium to reac...

Companies that invest in digital video advertising to market products and services to consumers woul...