Mobile Category
YuMe CEO Chats With Beet.tv About the Future of Mobile Video Advertising
Our CEO Jayant Kadambi sat down with Beet.tv to discuss our efforts in mobile video advertising and the growth we are seeing in this sector. With smartphone penetration nearing 50% in the US, along with the increase of consumers watching video on connected devices, we anticipate 2012 to be a year of significant growth for mobile video advertising.
Two New White Papers
Today we released two new white papers proving the increasing power of online video for ad campaigns. The first white paper looks at viewers' attitudes and behaviors towards online video and TV. Conducted with Frank Magid Associates some interesting learnings include the following:
- Online Video Content is on Par with TV: Viewers' perception of the quality of video content online has improved and 50% of respondents felt they could find more exclusive content online than on TV
- Watching Online Video is a Daily Routine: 49% of respondents said they watch online video daily, with 7 hours being the mean time spent per week.
- Short-form Content Reigns Supreme Online: 70% of respondents said they primarily watch program clips that are shorter than 5 minutes in length.
- Online Viewers are More Engaged with Ads: Multi-tasking is more pervasive when watching television ads than watching online video ads.
Our second white paper is based on research conducted with Nielsen that examines what happens when a TV budget is partially re-allocated to online video on YuMe's network. Results showed the following:
- Total campaign reach increased with no additional spend
- Multi-platform exposure and performance increased dramatically as shift occurred
- Cost per thousand impressions (CPM) decreased significantly
For an in-depth look at both white papers, download here.
- Molly Glover Gallatin
Introducing ACE™ for Advertisers
We are very pleased to announce that we have officially launched our new ACE™ for Advertisers solution. ACE for Advertisers is the first end-to-end, buy-side video ad management system architected to serve the needs of media agencies, advertisers and agency trading desks.
It is a layered offering with an enterprise-class solution and professional services suite, giving advertisers and agencies complete control over a digital video campaign’s entire lifecycle.
Some of the perks include the means to:
- Create private ad networks and purchase premium inventory at scale from direct publishers or any video ad network or exchange, including YuMe’s own premium ad network.
- Streamline processes for media planning and buying, ad trafficking and creative management, ad serving and optimization, and post-campaign analytics.
- Deliver video ads to online, mobile and connected TV devices.
- Leverage data and insights from YuMe as well as in-house or third party providers for accurate audience targeting capabilities.
- Utilize our ad operations, creative, data, integration, and research services to ensure success.
- Optimize ad spend across publishers, ad networks, and exchanges.
We Opened a New Santa Monica Office!
Today, we announced that YuMe has expanded its presence in the Greater L.A. and Orange County area by opening a new regional sales office at 3015 Main Street, Santa Monica, CA. To celebrate the grand opening, the team – including new hires Blake Hebert, Marc Hale, and Evan Hsieh – hosted a crawfish boil. Approximately 50 people hung out on the rooftop and consumed 100 pounds of crawfish! Attendees included a great mix of folks from agencies (including Mindshare, OMD, Palisades, Team One and RPA), ThinkLA, and YuMe.
You can read the official press release here.
ThinkLA Pokeraoke Event
Think LA 2010 – Pokeraoke – Watch more Funny Videos We sponsored the poker tournament at ThinkLA’s Pokeroake event, which was a blast! There was a great turnout from our agency clients and publisher partners in L.A. Here’s a few photos and a video from Break.com, who interviewed our fabulous Sr. Manager of Sales Planning, Victoria Steinberg.
Blake Hebert, YuMe’s Sr. Automotive AE, hanging with Kamla Kasichainula, YuMe’s Sales Planner, and friends from Vibrant Media.
Kuma Games Joins YuMe’s Video Ad Network
We just added a new publisher – Kuma Games – to our network. Kuma provides rich high quality 3D episodic games delivered to PCs. Five of their most popular brands are: 1) The Dinohunters 2) Dogfights 3) The Killpoint 4) The Kuma War and 5) Shootout. We are excited about our partnership with Kuma because we will now have access to their “ultra-immersed” audience, 98% of which are Men 18–34. Check out Kuma Games… they have pretty addicting games…
- Lynn Cayabyab
