We are committed to providing the most powerful video advertising technology for publishers, wherever and however they choose to publish their videos, so we are excited to announce that our ACE technology platform now supports Microsoft Silverlight. Check out what MediaPost and Beet.TV have about the news.

Starting today, publishers can ACE-equip their Silverlight players with our new Silverlight SDK. Publishers with ACE-equipped Silverlight players will be able to receive pre-, post- and mid-roll ads as part of our video ad network, and they will have the option to take control of their video inventory with the ACE Ad Management System—our set of cloud-based publisher ad operations tools.

We would like to thank IBN Sports for working with us as we finalized the Silverlight SDK. You can check out some great sports content in their Silverlight player at www.ibnsports.com.

Check out our roundtable, currently live from MSNBC at 30 Rock! Our roundtable is over, but you can check out the two-part rebroadcast below. Thanks to everyone who participated!

For being a relatively new mainstream technology, mobile phones are also undergoing a change as the wireless carriers fight the commoditization of their products and services. In a white paper developed by Multimedia Intelligence for the iHollywood Forum, there’s a breakdown of the trends that the mobile phone industry is undergoing.

Revenue from voice services is falling, for example, and handheld devices have saturated the market, allowing for little revenue from new customers. At the same time, mobile phones are becoming more powerful, capable of delivering a crisp, clear image and an increasingly speedy connection to the Internet. And mobile handsets are always with us, unlike our computers.

The report notes that we are still in the early stages of mobile advertising but quickly highlights the reasons why advertising this way might be an attractive way to go, showcase the interactivity and personalization of the handset, traits that offer advertisers specific metrics and “unmatched targeting capability.”

“These features not only provide value to advertisers, but value to consumers since advertising can be far more relevant,” the report read. “With personalized and behavioral opt-in advertising, the conversion from advertising to purchase should be higher, enabling higher advertising rates.”

Jayant Kadambi