Last month, we kicked off our global YuMe Partner Day event series with our inaugural Partner Day in...

This post was originally published on Wired Insights on March 11, 2014; written by Ayyappan Sankaran, co-founder and CTO of YuMe. The video brand advertising world is quite familiar with data, as many of us are. But big data — its uses, possibilities and even its meaning — is a new ball game in the industry. Historically, the cookie has been the name of the online advertising game. However, we now live in a multi-screen environment and the browser and cookie are simply less relevan ...

As part of our Global Partner Day series, we are launching the first YuMe Partner Day in London on t...

Last week we descended upon the city of Las Vegas with our sextants and swagger, to host clients and guests at CES 2014. We led tours to navigate clients to the latest and greatest gadgets on the show floor; demonstrated YuMe ad units across multiple screens in our Connected Living Room suite at the LVH, and tracked the hot topics at each booth with our social interactive heat map.  Here’s a look back at the week’s highlights: Monday: 2nd Screen Summit Once again, the Summit highlighted lea ...

Earlier this month at the Forrester eBusiness Forum in Chicago, we were honored with a Forrester Groundswell Award in the category for Mobile Marketing (Business-to-Consumer). The Forrester Groundswell Awards recognizes excellence in the effective use of social technologies to drive business success, and the mobile marketing award category looked specifically at companies that best used mobile tools to accomplish business and marketing goals. YuMe was awarded for our work on the justWink Mobile ...

Last week we rolled out the next-generation solutions of the YuMe platform, YuMe’s Audience-Aware SDK™ with Audience Insights and enhanced Audience Amplifier™. Our latest version SDK captures first-party data in order to boost our ability to find the right audiences across our Connected Audience Network – benefiting both publishers and brand advertisers.  Publishers and app developers now have access to Audience Insights, the most accurate picture of their audience’s demographics and ...

This post was originally published on Portada on October 25, 2013; written by Jorg Nowak, Head of Latin America and US Hispanics at YuMe. More Hispanics live in the US than Canadians live in Canada – avoiding that reality it is not even an option anymore if you want to maximize the growth of your business. As this market continues to grow, Hispanics purchasing power will continue to influence and impact the economy – their purchasing power growing by 50% from $1 trillion in 2010 to $1. ...

More and more, consumers are using tablets to consume video content, and 2013 saw major growth in tablet usage and penetration. With studies showing that tablets are particularly effective in driving brand lift, advertisers are now seeking tablet inventory to deliver engaging brand experiences to these device users. Despite the massive growth in mobile ad spending, app developers and publishers have yet to fully monetize their tablet inventory.  In our latest whitepaper, Plug, Play, Payday, we ...

In July of this year, we held a roadshow tour across New York, Chicago and Los Angeles to present ou...