Other Fun Reads Category

 

YuMe Behind-the-Scenes: Innovating the Ad Unit One Design at a Time

Posted on Jan 15, 2015 by Lauren Baca, Product Marketing Manager, Creative Solutions, YuMe

Innovative. Imaginative. Inspired. Three words that describe the award-winning team responsible for ...

New Year, New You(Tube)

Posted on Jan 6, 2015 by Dan Mogridge, Field Marketing Manager, YuMe Europe

It goes without saying that digital video is going to have a successful 2015; consumption is up and ...

A Principled Approach to Traffic Quality

Posted on Sep 5, 2014 by Eric Bozinny, Network Quality Director, YuMe

From my years of fighting advertising fraud, I’ve learned valuable lessons working with advertiser...

Last month, we kicked off our global YuMe Partner Day event series with our inaugural Partner Day in...

The Online Ad Cookie Has Officially Crumbled

Posted on Mar 19, 2014 by Kristie Sein

This post was originally published on Wired Insights on March 11, 2014; written by Ayyappan Sankaran, co-founder and CTO of YuMe. The video brand advertising world is quite familiar with data, as many of us are. But big data — its uses, possibilities and even its meaning — is a new ball game in the industry. Historically, the cookie has been the name of the online advertising game. However, we now live in a multi-screen environment and the browser and cookie are simply less relevan ...

As part of our Global Partner Day series, we are launching the first YuMe Partner Day in London on t...

#YuMeCES 2014 Highlights

Posted on Jan 21, 2014 by Kristie Sein

Last week we descended upon the city of Las Vegas with our sextants and swagger, to host clients and guests at CES 2014. We led tours to navigate clients to the latest and greatest gadgets on the show floor; demonstrated YuMe ad units across multiple screens in our Connected Living Room suite at the LVH, and tracked the hot topics at each booth with our social interactive heat map.  Here’s a look back at the week’s highlights: Monday: 2nd Screen Summit Once again, the Summit highlighted lea ...

YuMe Proud! Recognized with the Best B2C Mobile Campaign

Posted on Nov 25, 2013 by Kristie Sein

Earlier this month at the Forrester eBusiness Forum in Chicago, we were honored with a Forrester Groundswell Award in the category for Mobile Marketing (Business-to-Consumer). The Forrester Groundswell Awards recognizes excellence in the effective use of social technologies to drive business success, and the mobile marketing award category looked specifically at companies that best used mobile tools to accomplish business and marketing goals. YuMe was awarded for our work on the justWink Mobile ...

Last week we rolled out the next-generation solutions of the YuMe platform, YuMe’s Audience-Aware SDK™ with Audience Insights and enhanced Audience Amplifier™. Our latest version SDK captures first-party data in order to boost our ability to find the right audiences across our Connected Audience Network – benefiting both publishers and brand advertisers.  Publishers and app developers now have access to Audience Insights, the most accurate picture of their audience’s demographics and ...