' Other Fun Reads ' Category

 

As more advertisers curtail non-search advertising on its platform, Google finds itself in the line of fire and looking for technology solutions that also require human judgment. Google acknowledged it will hire more people and deploy more resources to confront the problems advertisers are having—not knowing whether their ads will appear next to offensive, hate-filled content on its network. Further, the U.K. boycott of advertising on YouTube and the Google Display Network has spread to the U. ...

New Year, New You(Tube)

Posted on Jan 6, 2015 by Dan Mogridge, Field Marketing Manager, YuMe Europe

It goes without saying that digital video is going to have a successful 2015; consumption is up and ...