We are hitting the road next week as we kick off our 6 city roadshow, visiting Dallas, LA, San Franciso, Detroit, Chicago and NYC.  We will be unveiling research conducted with Frank Magid & Associates and Nielsen that addresses the impact of TV + online video and the changing video landscape.

Key questions that will be addressed include:

• What are the specific implications to a TV plan as online video is added to the mix?
• What are the latest audience trends and insights related to online video consumption?
• How best to leverage online video now that video convergence is a reality?

Below is the when and where for each market.  To RSVP and learn more, click here.

Today we released our Video Ad Metrics Report for the third quarter of 2010. This latest report outlines key data and trends seen for in-stream video advertising across YuMe’s premium ad network from January through September, 2010. Some interesting findings include the following:

Today we announced the release of our iOS software development kit (SDK) in addition to two new mobile ad units. While we are very pleased to help advertisers achieve high brand exposure and audience engagement through the full-screen mobile video experience offered by our new Mobile Billboard and Mobile Connect ad units, we are particularly excited about our new SDK—which enables publishers to serve ads that are customized to the experience of viewing video directly in mobile apps on iPhones, iPads, and iPod touches.

Online video would appear to be a powerful brand-building tool, much like its offline counterpart, TV. More and more people are watching video online. Studies by Nielsen have shown that online video performed better than TV across every brand metric and for every vertical, and that campaigns combining online video and TV ads improved recall and likability for all verticals. While it's clear that brand advertisers need to leverage online video in order to effectively reach their audience, they have yet to fully embrace the medium due to a lack of efficacy metrics. 

We are very pleased to announce that we have officially launched our new ACE™ for Advertisers solution. ACE for Advertisers is the first end-to-end, buy-side video ad management system architected to serve the needs of media agencies, advertisers and agency trading desks.

Today we released our Q2 Video Ad Metrics Report, highlighting the key trends we have seen from January through June, 2010.  Some interesting findings include the following:

YuMe is committed to providing the most powerful video advertising technology for publishers, wherever and however they choose to publish their videos, from PC to mobile, to IPTV. So we are excited to announce that our ACE technology platform now supports HTML5.

Today, we announced that YuMe has expanded its presence in the Greater L.A. and Orange County area by opening a new regional sales office at 3015 Main Street, Santa Monica, CA. To celebrate the grand opening, the team – including new hires Blake Hebert, Marc Hale, and Evan Hsieh – hosted a crawfish boil. Approximately 50 people hung out on the rooftop and consumed 100 pounds of crawfish! Attendees included a great mix of folks from agencies (including Mindshare, OMD, Palisades, Team One and RPA), ThinkLA, and YuMe.

Yesterday’s New York Times “Corner Office” column features an interview with our very own CEO, Michael Mathieu. Not only does Michael discuss the key lessons he has learned about management and the meaning of life as he knows it, he also highlights some of the things that make YuMe such a wonderful place to work. You can read the column, “Want the Job? Tell Him the Meaning of Life,” here. If you like what you read, you can explore our open positions here.