Video Ad Management Solutions Category

 

The Gen Y consumer has become a critical focal point for brands when it comes to digital video adver...

Digital video advertising campaigns launched by companies in an effort to attract the attention of b...

Digital video advertising has become an indelible part of a brands marketing and advertising strateg...

When advertising on mobile devices, many companies are targeting a demographic that relies on tablet...

Smartphone and tablet use has become so prevalent that these gadgets have become the key focus of ma...

Understanding content monetization trends

Posted on Feb 9, 2015 by YuMe

These days, brands understand that today's consumers are much more technologically inclined than bef...

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...

YuMe to participate in DEW ’15

Posted on Feb 3, 2015 by YuMe

The Digital Entertainment World expo is a three-day event comprised of more than 100 sessions and 30...

The Super Bowl is one of the biggest sporting events in the U.S. Millions of people across the count...