' Video Ad Network ' Category

 

Ahead of the Curve: As Digital Video Ad Revenue Surpasses TV Ad Revenue, TV Buyers Must Embrace the Convergence Evolution

Posted on Oct 9, 2017 by Victoria Steinberg, Head of Global Partnerships & Strategy, Emerging Markets, YuMe

The convergence of video ads across screens was inevitable. TV ads have ruled the advertising ecosys...

Programmatic. So much promise. Such a dubious reputation. Is it killing the industry it was supposed...

The Gen Y consumer has become a critical focal point for brands when it comes to digital video adver...

Digital video advertising campaigns launched by companies in an effort to attract the attention of b...

Digital video advertising has become an indelible part of a brands marketing and advertising strateg...

When advertising on mobile devices, many companies are targeting a demographic that relies on tablet...

The use of mobile devices has become extremely popular around the world as these gadgets are used fo...

As developing nations go, Mexico may be one of the fastest growing in the world....

Four Must Attend Media-Centric Sessions at Mobile World Congress

Posted on Mar 1, 2015 by Annie McNamara, Sales Manager, YuMe Europe

Mobile World Congress is officially underway! The world’s largest show in the mobile industry is e...