Video Ad Network Category

 

The Gen Y consumer has become a critical focal point for brands when it comes to digital video adver...

Digital video advertising campaigns launched by companies in an effort to attract the attention of b...

Digital video advertising has become an indelible part of a brands marketing and advertising strateg...

When advertising on mobile devices, many companies are targeting a demographic that relies on tablet...

The use of mobile devices has become extremely popular around the world as these gadgets are used fo...

As developing nations go, Mexico may be one of the fastest growing in the world....

Four Must Attend Media-Centric Sessions at Mobile World Congress

Posted on Mar 1, 2015 by Annie McNamara, Sales Manager, YuMe Europe

Mobile World Congress is officially underway! The world’s largest show in the mobile industry is e...

Key Principles of Video Viewability

Posted on Feb 17, 2015 by Tyler Hampton, Sr. Product Marketing Manager, YuMe

The recent IAB-sanctioned and MRC-authorized standard for video viewability (created to help adverti...

Understanding content monetization trends

Posted on Feb 9, 2015 by YuMe

These days, brands understand that today's consumers are much more technologically inclined than bef...