' Video Ad Network ' Category

 

Key Principles of Video Viewability

Posted on Feb 17, 2015 by Tyler Hampton, Sr. Product Marketing Manager, YuMe

The recent IAB-sanctioned and MRC-authorized standard for video viewability (created to help adverti...

Understanding content monetization trends

Posted on Feb 9, 2015 by YuMe

These days, brands understand that today's consumers are much more technologically inclined than bef...

Is 2015 the Year of Cross-Screen?

Posted on Feb 9, 2015 by Lacey Fabrizo, Product Marketing Manager, YuMe

Cross-screen will continue to play an important role in video ad monetization in 2015. IAB recently ...

YuMe to participate in DEW ’15

Posted on Feb 3, 2015 by YuMe

The Digital Entertainment World expo is a three-day event comprised of more than 100 sessions and 30...

How Attention Could Hold the Key to Effective Advertising

Posted on Feb 2, 2015 by Sarah Rew, Product Marketing Manager, YuMe Europe

Capturing consumer attention and steering audiences away from the competition is a key objective for...

The Super Bowl is one of the biggest sporting events in the U.S. Millions of people across the count...

There are certain sporting events that brands prepare months in advance to develop a video advertisi...

The mobile space has created a sense of excitement with brands that use digital video advertising st...

The prevalence of smartphones is overwhelming....