' YuMe News ' Category

 

New Year, New YuMe

Posted on Jan 4, 2018 by Amy MacKinnon-Guenel, Sr. Director of Product Marketing and Media Solutions Marketing at YuMe

Are you one of the more than 184,000 gearing up for CES in Las Vegas next week? Here at YuMe, we’r...

New Year, New YuMe: 2018 Predictions

Posted on Jan 3, 2018 by Michael Hudes, CRO, YuMe

To kick off the New Year, here are a few of my predictions on digital video innovation in 2018! Prem...

YuMe’s Commitment to Delivering Brand Safe Environments

Posted on Nov 29, 2017 by Michael Hudes, CRO, YuMe

In light of recent events and concerns pertaining to ads running near inappropriate content, we at Y...

Brand Advertisers Must Evolve Video Strategies to Align with Changing Marketplace

Posted on Nov 28, 2017 by Elizabeth Gaydos, Media Solutions Marketing Manager, YuMe

Smart TVs, as well as the increasing number of OTT devices (the things that make “dumb” TVs “s...

Is Connected TV Viewing a Family Affair?

Posted on Nov 14, 2017 by Mireya Arteaga, Research Lead, YuMe

From the shower to the garden, today’s modern home is filled with internet connected devices. In t...

Vertical Spotlight: CPG Advertiser Imperatives to Achieve High Brand Awareness

Posted on Nov 9, 2017 by Jeff Zito, Regional Vice President, Midwest, YuMe

Growth for many traditional consumer packaged goods (CPG) brands continues to be hampered by increas...

The Intrinsic Value of Customer Service even in a Programmatic World

Posted on Oct 31, 2017 by Corey Johnston, Senior Analyst, Media Insights & Analytics

Today’s media environment offers agencies and brands a wide range of options for digital ad campai...

Experts in the connected TV movement joined YuMe at the historic Nomad Hotel in Manhattan last month...

Does Connected Television Viewership Cannibalize or Complement Traditional Linear TV?

Posted on Oct 12, 2017 by Devin Fallon, Director of Media Insights & Analytics at YuMe

With 98 million households subscribing to cable or satellite service as of early 2017, the reality i...