YuMe News Category

 

Why Maintaining Traffic Quality is Key for Advertisers & Publishers

Posted on Nov 3, 2014 by Hannah Luckie, Product Marketing Manager, YuMe

The industry has been abuzz with talk of viewability recently, and quite rightly so. Advertisers des...

YuMe’s European Multi-Screen Reach Calculator, Powered by Nielsen

Posted on Oct 13, 2014 by Dan Mogridge, Field Marketing Manager, YuMe

Calculating coverage and frequency across different screens has always been a tricky, if not impossi...

YuMe Wins Two Awards During Advertising Week for Multi-Screen Ngage Ad Unit

Posted on Oct 2, 2014 by By Lauren Baca, Product Marketing Manager, YuMe

YuMe, in partnership with BPN and Applebee’s, proudly took home two awards during Advertising Week...

YuMe’s Audience-Aware SDK Now Supported By JW6!

Posted on Jul 8, 2014 by Nikki Heyder, Product Marketing Manager, YuMe

In May, YuMe announced our deep integration with JW Player, and the integration of our Audience-Awar...

On Monday, we launched Video Reach, our programmatic brand advertising solution for TV brand adverti...

#YuMeCES 2014 Highlights

Posted on Jan 21, 2014 by Kristie Sein

Last week we descended upon the city of Las Vegas with our sextants and swagger, to host clients and guests at CES 2014. We led tours to navigate clients to the latest and greatest gadgets on the show floor; demonstrated YuMe ad units across multiple screens in our Connected Living Room suite at the LVH, and tracked the hot topics at each booth with our social interactive heat map.  Here’s a look back at the week’s highlights: Monday: 2nd Screen Summit Once again, the Summit highlighted lea ...

YuMe Proud! Recognized with the Best B2C Mobile Campaign

Posted on Nov 25, 2013 by Kristie Sein

Earlier this month at the Forrester eBusiness Forum in Chicago, we were honored with a Forrester Groundswell Award in the category for Mobile Marketing (Business-to-Consumer). The Forrester Groundswell Awards recognizes excellence in the effective use of social technologies to drive business success, and the mobile marketing award category looked specifically at companies that best used mobile tools to accomplish business and marketing goals. YuMe was awarded for our work on the justWink Mobile ...

Last week we rolled out the next-generation solutions of the YuMe platform, YuMe’s Audience-Aware SDK™ with Audience Insights and enhanced Audience Amplifier™. Our latest version SDK captures first-party data in order to boost our ability to find the right audiences across our Connected Audience Network – benefiting both publishers and brand advertisers.  Publishers and app developers now have access to Audience Insights, the most accurate picture of their audience’s demographics and ...

Plug, Play, Payday!

Posted on Oct 4, 2013 by Kristie Sein

More and more, consumers are using tablets to consume video content, and 2013 saw major growth in tablet usage and penetration. With studies showing that tablets are particularly effective in driving brand lift, advertisers are now seeking tablet inventory to deliver engaging brand experiences to these device users. Despite the massive growth in mobile ad spending, app developers and publishers have yet to fully monetize their tablet inventory.  In our latest whitepaper, Plug, Play, Payday, we ...