YuMe News Category

 

YuMe’s Audience-Aware SDK Now Supported By JW6!

Posted on Jul 8, 2014 by Nikki Heyder, Product Marketing Manager, YuMe

In May, YuMe announced our deep integration with JW Player, and the integration of our Audience-Awar...

On Monday, we launched Video Reach, our programmatic brand advertising solution for TV brand adverti...

#YuMeCES 2014 Highlights

Posted on Jan 21, 2014 by Kristie Sein

Last week we descended upon the city of Las Vegas with our sextants and swagger, to host clients and guests at CES 2014. We led tours to navigate clients to the latest and greatest gadgets on the show floor; demonstrated YuMe ad units across multiple screens in our Connected Living Room suite at the LVH, and tracked the hot topics at each booth with our social interactive heat map.  Here’s a look back at the week’s highlights: Monday: 2nd Screen Summit Once again, the Summit highlighted lea ...

YuMe Proud! Recognized with the Best B2C Mobile Campaign

Posted on Nov 25, 2013 by Kristie Sein

Earlier this month at the Forrester eBusiness Forum in Chicago, we were honored with a Forrester Groundswell Award in the category for Mobile Marketing (Business-to-Consumer). The Forrester Groundswell Awards recognizes excellence in the effective use of social technologies to drive business success, and the mobile marketing award category looked specifically at companies that best used mobile tools to accomplish business and marketing goals. YuMe was awarded for our work on the justWink Mobile ...

Last week we rolled out the next-generation solutions of the YuMe platform, YuMe’s Audience-Aware SDK™ with Audience Insights and enhanced Audience Amplifier™. Our latest version SDK captures first-party data in order to boost our ability to find the right audiences across our Connected Audience Network – benefiting both publishers and brand advertisers.  Publishers and app developers now have access to Audience Insights, the most accurate picture of their audience’s demographics and ...

Plug, Play, Payday!

Posted on Oct 4, 2013 by Kristie Sein

More and more, consumers are using tablets to consume video content, and 2013 saw major growth in tablet usage and penetration. With studies showing that tablets are particularly effective in driving brand lift, advertisers are now seeking tablet inventory to deliver engaging brand experiences to these device users. Despite the massive growth in mobile ad spending, app developers and publishers have yet to fully monetize their tablet inventory.  In our latest whitepaper, Plug, Play, Payday, we ...

YuMe’s Household Targeting: Now Available in the UK!

Posted on Oct 3, 2013 by Kristie Sein

On the heels of the US launch back in July, our Household Targeting (HHT) solution is now available in the UK!  Through our research, we’re seeing digital screen fragmentation is on the rise; consumers are increasingly accessing content across multiple devices, smartphones, tablets, connected TVs and PCs. This constant cross-platform media consumption is making it difficult for brand advertisers to effectively reach their target audience for positive brand recall and message pull through. Wit ...

Earlier this week, AlwaysOn published their list of the top 100 companies that are revolutionizing the digital media and advertising world with new, technologically advanced products and services. We are proud to announce that YuMe was recognized in the B2B: Advertising Networks category – marking 2013 as the third year in a row that we were selected as part of the OnMedia 100. The 100 winners were chosen by a global team of editors, investors, and industry experts based on a set of five crite ...

Getting Back to Our Roots with the Embedded SDK

Posted on Nov 3, 2011 by Jayant Kadambi

Yesterday was an exciting day for YuMe.  It was a day we went back to our roots. You may not know this, but before we created our advertising technology platform, ACE, YuMe launched in 2004 as an IPTV company. Our first product enabled people to download and watch movies directly on their TV: YuMe, like online video, has come full circle. It started with television, and then moved to the computer screen, then to mobile phones and tablets. Now seven years after our first IPTV box, we’ve announ ...