Connected TVs poised to overtake traditional television
Posted on Feb 21, 2014 by YuMe
As technology continues to show advancement across a number of digital platforms, connected TVs are increasingly gaining in popularity across the United States. According to a recent study conducted by The Diffusion Group – a collection of research analysts and industry advisors who study the way consumers interact with entertainment services and technologies - a little more than 60 percent of U.S. households with broadband service have at least one television connected to the Internet. Last year, that number was 53 percent.
By the year 2018, more than 759 million televisions worldwide will be connected to the Internet, according to Business Insider citing a Digital TV Research report.
Smart TVs, or any television connected to a Roku, Chromecast, Apple TV or video game console, broadly defines what connected TV is, and streaming devices such as these make up the majority of households who have unwittingly adopted the technology. Many consumers use these devices to stream video and audio content from providers such as Hulu, Netflix and Pandora.
Connected TVs appear to be on the verge of making the traditional television watching experience obsolete by offering consumers more control over what programs or movies they want to watch, as well as providing an alternative method of listening to music and viewing photos.
"We are nearing or at that breaking point where the growing use of broadband-based sources simply chips away at time once spent using traditional sources," says Michael Greeson, president and director of research at The Diffusion Group. "This is hardly a radical argument, and made all the more inevitable given these new findings."
Television viewing has changed from channel surfing to now being able to go directly to the content you want to see whenever you choose. As connected TVs are adopted by more consumers, the traditional television viewing experience will slowly become a thing of the past.