Content Wars

Posted on Mar 27, 2009 by Jayant Kadambi

Looks like the tide is turning in the content wars. Even the talking heads, or in this case, the talking marketers are saying premium or professionally produced content is on the rise. Take a gander at http://www.emarketer.com/Article.aspx?id=1006935.

We’ve always maintained that if there is enough of the good stuff, or at the very least, recognisable or vaguely recognisable stuff, advertisers would prefer that. And the market is responding, at least according to eMarketer.

- Jayant Kadambi