Continued growth of connected TV
Posted on Aug 7, 2012 by YuMe
The market for internet-capable television sets continues to grow in the United States, according to an August 1 Nielsen survey.
According to the survey, the popularity of connected television has risen steadily over the past year. In February 2011, 4.7 percent of respondents had a smart TV. A year later, the survey found that 10.4 percent of people had a device.
Beyond ownership, the use of a television set to browse the internet is also on the rise. Between October 2011 and February of this year, those using a connected TV to go online increased by about 150 percent, according to Nielsen.
The market for and use of internet-enabled TV sets should only grow since this feature is easily built into current and future televisions, Nielsen said.
The survey's findings coincide with results from earlier reports. A July survey from IMS Research found that connected televisions were responsible for 70 percent more purchases this year over 2011. In addition, that survey showed that 30 percent of consumers who plan on buying a new TV set over the next 12 months will opt for an internet-enabled television.
"The awareness and preference for [s]mart TVs and the video services and applications that can be accessed through them is increasing, creating a shift in consumer purchase behavior," Veronica Thayer, IMS Research market analyst and the report's author, said in a statement.