DIGIDAY Video Upfront – State of the Industry
Posted on Apr 12, 2011 by YuMe
Today Gian Lombardi, our SVP of Sales, presented findings from a research study we conducted with DIGIDAY at their annual Video Upfront event in NYC. If you missed it, our CRO Scot McLernon is presenting the results again at DIGIDAY’s Video Upfront event in Los Angeles this Thursday, April 14th. ForDIGIDAY’s “State of the Industry on Digital Video” report, we asked the industry questions about video content, ad formats and how marketers judge the success of their video investments. Why are some companies still sitting on the sidelines of the digital video experience and what will it take to convince them that online video has arrived? And, what are advertisers planning to spend on mobile video and connected TV in 2011? Download a copy of the report from our Insights & Papers section.