Entering New Dimensions at dmexco

YuMe exhibiting on multi-screen video advertising, dmexco 2013

Posted on Aug 26, 2014 by Owen Hanks, General Manager, YuMe Europe

We are happy to announce that we will be presenting and exhibiting at this year’s dmexco Conference 2014! We are honored to be participating in “the most premier global digital marketing event for the economy” and are extremely excited to present and exhibit among a broad range of innovators in the industry.

In keeping up with the theme of this year’s conference, “Entering New Dimensions”, we have secured a Work Lab on Wednesday, September 10th at 2:30pm, where we will exclusively launch the first ever German multi-screen reach calculator. We recently teamed up with Nielsen to develop a first-of-its-kind multi-screen reach database and lab environment to measure important metrics across all four screens in key European markets, including Germany. Join our Director of Research & Technical Marketing, Paul Neto, in discussing our ground-breaking research in the broad adoption, ownership, and usage of various connected media devices of today’s consumers.

Swing by our booth in Hall 6, B10/B14, where you’ll gain further insights into the impact of multi-device ownership and exposure on brand health metrics. We will be holding a number of presentations (in both English and German) focusing on 2 topics:

  • Mix + Measure: Exploring the Impact of Multi-Screen Mixology
  • Connected TV: Everything you need to know about CTV in 20 minutes

We will also be raffling off a Toshiba Smart TV, so be sure to swing by for more details.

For full details on our presence at dmexco and meeting requests, please contact me at owen@yume.com

Looking forward to seeing you all there!