YuMe Blog

YuMe’s Connected Audience Network Awarded the Advertiser Perceptions Highest Rated Media Award for Advertiser Satisfaction

Scot — Tue, 14 Feb 2012 19:56:31 +0000

We are thrilled to announce that YuMe’s Connected Audience Network has been awarded the Advertiser Perceptions Highest Rated Media Brand for Advertiser Satisfaction in the U.S. This year’s Advertiser Perceptions Highest Rated Media Brand Awards were based on an average of the Advertiser Intelligence Reports (AIR) Waves 15 and 16 ratings (Spring and Fall 2011) [...]

Funnel Cake, Cheese Steaks, and Ad Impressions

AdamB — Fri, 13 Jan 2012 23:12:10 +0000

“TIME!” The judges voice rang out like a fire drill to the dizzied contestants. Faces were flush, hearts raced, and competitive juices were soaring. Some were injured, but they had pressed forward through blazing heat and tense moments. Like true gladiators, they persevered, and pressed on to the final moments of battle. World Cup final [...]

Getting Back to Our Roots with the Embedded SDK

Jayant Kadambi — Thu, 03 Nov 2011 23:18:43 +0000

Yesterday was an exciting day for YuMe. It was a day we went back to our roots. You may not know this, but before we created our advertising technology platform, ACE, YuMe launched in 2004 as an IPTV company. Our first product enabled people to download and watch movies directly on their TV: YuMe, like [...]

Content Snackers Become Cord Cutters and Are Changing the World as We Know it

Molly Glover Gallatin — Mon, 22 Aug 2011 23:07:01 +0000

An article penned by our SVP of Emerging Platforms, Frank Barbieri, appeared in TechCrunch today and is also featured below. Every five or so years for the past two decades the introduction of an Internet connection to a new device type has created a boom in disruptive businesses. Most of these booms – computers followed [...]

Vote for YuMe to speak at SXSW Interactive

Kamla Kasichainula — Fri, 19 Aug 2011 00:53:49 +0000

Here at YuMe we love video, but we really really love video that comes from the web, mobile devices and connected TV. All of our services involve video. Our team is often in videos to talk about video (look to your right). We’ve done tons of research on video, with studies on video viewing habits, the [...]

YuMe CEO Chats With Beet.tv About the Future of Mobile Video Advertising

Molly Glover Gallatin — Thu, 18 Aug 2011 22:08:00 +0000

Our CEO Jayant Kadambi sat down with Beet.tv to discuss our efforts in mobile video advertising and the growth we are seeing in this sector. With smartphone penetration nearing 50% in the US, along with the increase of consumers watching video on connected devices, we anticipate 2012 to be a year of significant growth for [...]

Slacker Radio Selects YuMe’s ACE for Publishers Platform

Molly Glover Gallatin — Tue, 26 Jul 2011 01:51:13 +0000

Today we announced that Slacker Radio, a top digital radio service, has selected our ACE for Publishers (AFP) ad management platform to manage ad serving, ad management, ad source mediation and inventory monetization across all platforms - online, Apple iOS devices (iPhone, iPod Touch, iPad), Android devices, Blackberry smartphones and more.

Online Video Boosts Brand Recall

Molly Glover Gallatin — Wed, 20 Jul 2011 19:59:49 +0000

eMarketer published a recent study conducted by Yahoo! that demonstrates the strong impact online video has in driving brand recall. In the study, Yahoo! found that video viewers recalled seeing pre-, mid-, and post-roll ads more often than any other display ad type. And, most importantly, more than half (53%) of respondents who recalled seeing some advertising remembered viewing these ads in-stream. The following chart shows how pre-roll compares to other ad formats and significantly out-performs banner ads.

YuMe Acquires Appealing Media and Announces the Launch of YuMe Europe

Molly Glover Gallatin — Wed, 15 Jun 2011 10:44:45 +0000

We are excited to announce that we have acquired Appealing Media, a premium mboile video advertising company and a leader in the UK market. Appealing Media currently serves customers such as ESPN, IPC Media, Bauer Media, and Universal McCann and we are thrilled to have Owen Hanks, Appealing Media’s founder and CEO, join us as General Manager [...]

Movin’ On Up!

Molly Glover Gallatin — Wed, 11 May 2011 14:27:32 +0000

Our team in Chennai, India continues to grow and just this week moved into a new office. It’s a big change from our previous office, which was getting very cramped! Check out our new space, as well as members of our creative services team, which supports our video ad network sales team with the design and [...]