YuMe Video Advertising Blog http://www.yume.com/blog Sun, 19 May 2013 10:38:26 +0000 http://backend.userland.com/rss092 en Mobile marketing spending to hit $20 billion in 2015 http://www.yume.com/blog/mobile-marketing-spending-to-hit-20-billion-in-2015/ Home entertainment spending today: Big players, streaming and game consoles http://www.yume.com/blog/home-entertainment-spending-today-big-players-streaming-and-game-consoles/ Rumor has it Amazon is creating a streaming box http://www.yume.com/blog/rumor-has-it-amazon-is-creating-a-streaming-box/ Who uses streaming services? http://www.yume.com/blog/who-uses-streaming-services/ Brand experience determines consumer loyalty http://www.yume.com/blog/brand-experience-determines-consumer-loyalty/ Nearly 25 percent of ad money spent on digital resources http://www.yume.com/blog/nearly-25-percent-of-ad-money-spent-on-digital-resources/ News consumption is promising for online video ads http://www.yume.com/blog/news-consumption-is-promising-for-online-video-ads/ Internet video ad completion rates continue to grow http://www.yume.com/blog/internet-video-ad-completion-rates-continue-to-grow/ Mobile ad spending expected to reach more than $7 billion in 2013 http://www.yume.com/blog/mobile-ad-spending-expected-to-reach-more-than-7-billion-in-2013/ Zero TV household behavior grows more common, scares broadcasters http://www.yume.com/blog/zero-tv-household-behavior-grows-more-common-scares-broadcasters/ Publishers can now command higher CPMs using industry-first player targeting http://www.yume.com/blog/publishers-can-now-command-higher-cpms-using-industry-first-player-targeting/ Are mobile websites or apps more popular among consumers? http://www.yume.com/blog/are-mobile-websites-or-apps-more-popular-among-consumers/ March Madness goes mobile http://www.yume.com/blog/march-madness-goes-mobile/ New streaming-capable devices attract attention, anticipation http://www.yume.com/blog/new-streaming-capable-devices-attract-attention-anticipation/ It’s not all about the tablet. Learn how, why, and most importantly where consumers interact with media. http://www.yume.com/blog/its-not-all-about-the-tablet-learn-how-why-and-most-importantly-where-consumers-interact-with-media/ Social TV fueled by networks, apps and loyalty http://www.yume.com/blog/social-tv-fueled-by-networks-apps-and-loyalty/ Samsung Smart Pause: A wake-up call for online video advertising http://www.yume.com/blog/samsung-smart-pause-a-wake-up-call-for-online-video-advertising/ IAB announces winners of online video ad tech competition http://www.yume.com/blog/iab-announces-winners-of-online-video-ad-tech-competition/ 3 hot video advertising trends http://www.yume.com/blog/3-hot-video-advertising-trends/ Zero-TV households and multi-screen viewership http://www.yume.com/blog/zero-tv-households-and-multi-screen-viewership/ 2012 TV ad spending strong, but trumped by online video http://www.yume.com/blog/2012-tv-ad-spending%c2%a0strong-but%c2%a0trumped-by-online-video/ Marketers are investing more in digital http://www.yume.com/blog/marketers-are-investing-more-in-digital/ Internet exclusive TV is maturing quickly http://www.yume.com/blog/internet-exclusive-tv-is-maturing-quickly/ YuMe Awarded OnMedia 100 For Third Consecutive Year http://www.yume.com/blog/yume-awarded-onmedia-100-for-third-consecutive-year/ Streaming numbers encourage advertisers to get online http://www.yume.com/blog/streaming-numbers-encourage-advertisers-to-get-online/