Apple products and Android smartphones were the most popular devices for mobile advertising during the first three months of 2012, according to a July 19 report detailed in Business Insider.

The top devices for mobile advertising during the first quarter were the iPad, the iPhone and Android-powered smartphones. Those three devices accounted for more than 60 percent of all traffic generated from ads and more than 84 percent of all revenue generated.

The report also found that 66 percent of video app users continued use until an ad appeared, with 48 percent of photo app users doing the same.

In terms of ad programming, HTML5 appeared as the fastest growing option. Such ads accounted for 28 percent of all mobile ads in January, but that percentage rose to 51 percent in June. Thirteen percent of all mobile ads were video ads in June.

"I can’t imagine a scenario where mobile ad networks don’t play a key role in the evolution of what’s still a very early stage industry that continues to evolve," Jake Ludington, the marketing communications manager at HasOffers wrote in a blog post. "Will some mobile ad networks fail? Certainly. Every market has winners and losers. But I wouldn’t bet against many companies finding success in a billion dollar market."