Latino voters driving force in presidential online ad blitz
Posted on Jul 20, 2012 by YuMe
Many sources have already reported the astronomical levels of spending that will go into the 2012 presidential election. Reel SEO stated that online video ad spending is likely to dwarf levels from 2008.
The increase in online video ad spending could be a good strategy for winning over a key voting bloc – Latinos. Latino teenagers are already viewing online ads more often than traditional TV ones, according to Portada, and other Latino age groups are not far behind. Both the Democratic and Republican campaigns are spending heavily to woo this demographic, according to a recent Advertising Age article from journalist Cotton Delo.
"Latino voters are becoming more desirable with each election as their ranks swell, and the presidential candidates are hitting them early and often this campaign season and will likely break spending records," wrote Delo. "The Obama campaign and allied advertisers are already spending heavily to woo them."
In President Barack Obama's 2008 campaign, a total of $5.7 million was spent on Hispanic media, while $3 million has already been spent by the campaign this year. According to AdAge, the states with high Latino populations like New Mexico and Florida have already seen an online advertising blitz aimed at Latino voters, despite the election being nearly four months away.