Online video ads hit record viewership numbers in April

Hulu had the highest ad density in April.

Posted on May 24, 2013 by YuMe

Since the beginning of the year, the online video world has seen quite a bit of excitement. New devices in the mobile sphere are making it increasingly easier to watch short- and long-form content whenever and wherever consumers want. Meanwhile, the streaming market is exploding with big names in the entertainment and retail world placing more television and web-exclusive content online. As a result, brands and publishers alike are profiting immensely from Internet video advertising.

In April alone, 181.9 million Americans – more than half of the U.S. population – watched 38.8 billion online content videos and a record-breaking 13.2 billion video ads, according to ComScore, a digital measurement and analytics provider. In addition, ads reached 53 percent of the total U.S. population an average of 82 times during the month.

Among the web content video properties that had the highest number of unique viewers were Google sites with roughly 153.5 million, Facebook, which achieved an audience of 62.7 million and VEVO, which had nearly 53 million people watching the service. The top 10 video ad properties by online video ad views include Google sites, Hulu, which saw the highest ad frequency, and NDN.

Earlier this month, Facebook announced it will feature Internet video ads in users' newsfeeds. Once it does, social media may tip the current balance determining which web properties get the most ad views.

ComScore compiled other major finding pertaining to the online video viewing audience in the U.S. Nearly 85 percent of Internet users in the country watch videos on the web last month. In addition, ads accounted for more than one-quarter of all content viewed and 2.3 percent of all minutes spent watching video. The average content video viewed in April was 5.6 minutes and the average ad was 24 seconds long.